Tottenham Hotspur debut worldwide streaming platform SpursPlay

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Tottenham

English Premier League side Tottenham Hotspur have launched their own global over-the-top (OTT) video platform with Endeavor Streaming, offering fans a selection of live matches, archive content, and original programming.

‘SpursPlay’ is available both online and via a mobile application and will show all four of the men’s team’s preseason friendlies, along with live coverage of home youth matches, selected away U-21 games, and additional women’s team fixtures throughout the 2022/23 season.

Subscribers will also have access to an enhanced matchday offering featuring live audio commentary and full match replays from every first team fixture, and the headline original feature is a documentary focusing on head coach Antonio Conte’s first 202 days in charge of the men’s team.

“We are excited to bring SpursPlay to our fans,” Pierre-Olivier Bouche said in a statement – who is the media, programming and operations director at Tottenham Hotspur.

“The club has been determined to create a platform that brings all its fantastic video content together in one place for fans to access at their fingertips – whether that’s watching live match action they can’t find anywhere else, reliving some of their favourite moments from down the years or watching new longer formats that provide a unique insight into the club and its players. We believe SpursPlay will revolutionise the way fans access club content.”

The service makes use of Endeavor’s full suite of video streaming, subscriber management, and payment processing capabilities, with the Premier League club able to access performance insight tools to optimise user experience and engagement.

Endeavor’s capabilities also allow Tottenham’s commercial partners to be integrated into the platform, meaning it can deliver additional value and revenues for the club beyond fan engagement.

“SpursPlay is the first of many team-based direct-to-consumer services we will launch in sport across the US, EMEA and APAC,” Pete Bellamy said in a statement, who is senior vice president of global sports and international M&E at Endeavor Streaming.

“The direct-to-consumer ambitions of top-tier clubs and teams go well beyond the technical delivery of video. The leading sports organisations require a partner who can advise and execute the most direct path to growth in both consumer engagement and revenue. At Endeavor Streaming, it’s our job to ensure that SpursPlay delivers for the club and its fans to the highest level.”

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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