Northern NSW Football appoints Mitchell O’Keefe as Northern Inland Football Officer

Northern NSW Football (NNSWF) has announced Mitchell O’Keefe as its new Northern Inland Regional Football Officer.

A staple within the Northern Inland football community – through his previous leadership role at Oxley Vale Attunga FC and his time as an experienced senior referee in the region – O’Keefe has also been working for NNSWF in a casual capacity recently overseeing Northern Inland match days on Friday nights and Saturdays.

O’Keefe’s initial priorities will include convening an all-clubs meeting and drafting an aligned operational plan for football in the Northern Inland region in collaboration with NNSWF’s executive.

NNSWF CEO David Eland thanked the Northern Inland football community for their patience throughout the recruitment process which commenced following Toby McVey’s departure in December.

“I’m very confident our patience has paid off and Mitch will prove to be a great appointment for the game throughout Northern Inland,” Eland said via NNSWF.

“Our appreciation is also extended to James Rankine who has been acting in the role remotely from the Far North Coast region throughout the protracted recruitment process. James will work with Mitch in his first week to ensure a smooth transition.

“We congratulate Mitchell on his appointment and wish him every success in his new role.”

O’Keefe told NNSWF that he was excited to start in the role.

“The one constant in my life has been football. It has had an impact on everything from the person I’ve become to my social groups, to meeting my wife through the game and having my two wonderful children,” he said.

“My day to day will focus on being the initial point of contact for all our local clubs across Northern Inland and to oversee our competitions to make sure they are running as smoothly and efficiently as our clubs deserve.

“There are many things I hope to achieve in this role including the continued growth of football in our region and to provide as many opportunities for the development of our youth and seniors as we can.”

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Victory unites with Roasting Warehouse in culture-led partnership

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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