Barcelona women’s win against Real Madrid breaks audience records for DAZN

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Barcelona’s El Clasico win against arch rivals Real Madrid in the UEFA Women’s Champions League was watched by a record-breaking audience on DAZN’s YouTube channel worldwide.

The quarter-final second leg match reached more than 1.8 million live viewers on DAZN’s Women’s Champions League YouTube channel.

This figure was up on the impressive audience from the first leg, where more than 1.3 million viewers tuned into see Barcelona beat Real Madrid 3-1 at the Alfredo Di Stéfano Stadium.

DAZN signed a four-year deal with UEFA ahead of the 2021/22 season, giving them the rights to showcase all matches from the elite European women’s club football competition on a dedicated YouTube channel for the first two seasons of the contract.

The sports streaming service also confirmed that the competition’s four quarter-final first-leg matches drew a combined audience total of 3.2 million viewers on YouTube.

In terms of growth on a digital footprint front, ahead of the first leg matches, DAZN had around 150,000 subscribers on YouTube, adding 42,000 over the course of the first round of quarter-final fixtures. DAZN’s UEFA Women’s Champions League YouTube channel now has over 260,000 subscribers.

The positive news from the broadcast side of things comes after confirmation that Barcelona’s 5-2 home win over Real was played in front of 91,533 fans, setting a new attendance record for a worldwide women’s football match.

The previous highest turnout for a women’s club game came in 2019 when 60,739 saw Barcelona beat Atletico Madrid at the Wanda Metropolitano.

Alexia Putellas, one of the Barcelona goal scorers in the 5-2 win, said post-match: “I’m speechless. It’s a dream come true.

“I saw a lot of girls, children with that spark in their eyes. It’s amazing to be part of history.”

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Image Credit: Shutterstock

Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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