The considerable challenge facing Asia’s coaching elite

Ange Postecoglou

The Asian Football Confederation (AFC) is home to a litany of successful, transformative and triumphant coaches, many of whom have left an indelible mark on the region for years to come. However, the extensive measures put in place by the Union of European Football Associations (UEFA) leave these coaches facing a monumental effort in their attempt to progress their career – coaching amongst the elite of European club football.

The documented challenges faced by Socceroos Asian Cup winning coach Ange Postecoglou in taking on the managerial role at Scottish powerhouse Celtic FC is a significant example recently. Postecoglou’s Australian Pro coaching license – which is the highest level of coaching qualification in Asia – was not recognised as an equivalent to UEFA’s Pro coaching licence, a requirement for coaches in the continent.

In Postecoglou’s case, the appointed Celtic Head Coach was recognised by the UEFA Coaching Convention for his prior experience and success and pro diploma in the AFC, with the clutch that he had to undergo a Recognition of Confidence procedure to determine his aptitude. Following this UEFA convention process he received a ‘certificate of competency’ that now allows him to coach Celtic parallel to completing his UEFA Pro licence.

Ange coaching

Such a process is no doubt unnecessarily extensive, particularly for a coach of Postecoglou’s calibre. Moreover, it is an even greater toil of a process for AFC coaches who lack Postecoglou’s years of experience. As even though an AFC Pro Diploma relates to the UEFA A License, it is not the UEFA equivalent.

FIFA’s efforts to establish a cross-confederation recognition of coaching licences have gained little traction within the UEFA confederation to date.

Coaches with non-UEFA credentials are forced to undergo a process whereby they are assessed by a bureau of the Jira Panel – the body responsible for the developing and fostering of coaching and coach education across Europe – on a case-by-case basis and on request. There is no official agreement between UEFA and other confederations regarding the mutual recognition of coaching qualifications.

An initiative led by Head of Football Education Services at UEFA, Frank K. Ludolph in October 2019, represents the most recent effort to amend the UEFA Coaching Convention in support of non-UEFA coaches seeking recognition of their respective confederation’s pro licence by UEFA.

Among other recommendations, the initiative suggested that for recognition of non-UEFA coaching qualifications to be considered, the coach would need to have at least five years’ experience coaching a team of the club or the national team of a FIFA member association at the relevant training level and the relevant coaching qualification which meets UEFA’s minimum criteria.

“The procedure determines whether these competences are ‘recognised’. This means coaches will need to compile supporting documents for the procedure, go through the assessment and convince the assessors (expert panel) that they possess the required competences,” Ludolph stated in his letter address to the Jira Panel.

“If the assessment is successful, the coach will receive an official UEFA Recognition of Competence certificate, not a UEFA diploma/licence. This certificate will be valid for three years and will be renewed if the coach in question completes 15 hours of further education with a UEFA member association in that time, in accordance with the further education requirements applicable to UEFA licence holders. Recognitions of competence will remain transferable between UEFA member associations that are parties to the UEFA Coaching Convention.”

Postecoglou and many Australian coaches – including Bristol City’s Tanya Oxtoby and the recently announced Juventus coach Joe Montemurro – befit the aforementioned recommendations, however change has been a slow and laborious process with little eventuating from these recommendations.

Tanya Oxtoby Bristol City

The challenging circumstances that Australian coaches have found themselves in overseas have been well-documented, but it is often out of a sheer desire to make the step up that leaves coaches trapped in complicated and indefinite contracts.

Speaking at a Football Coaches Australia (FCA) webinar last year were international lawyers Josep Vandellos and Susanah Ng and Australian lawyer Peter Paleogolos. Their inclusion in the webinar was essential in shedding light on the at times vague and difficult contract situations faced by coaches overseas.

FCA CEO Glenn Warry, who facilitated the webinar, said that the following key issues emanated from the experts’ presentations that focused on how a coach’s role can be defined within their coaching contract overseas according to their qualifications.

“Ensure your role as coach and other appointments such as football director and head of football are clearly defined in the contract,” he said.

“Only football coaches and clubs will have the standing to stay in proceedings before the FIFA legal bodies. Therefore, it is crucial that the designation of a ‘coach’ is included on the Contract (and that the job scope at the very least refers to some coaching duties) if the coach is to be appointed in a dual role.

“The object of contract represents the work that the coach engages to render in favour of the club. It is important to make sure the job for which the coach is recruited is accurately defined as: Head Coach, Assistant Coach or Goalkeeper Coach.”

The struggles experienced by Australian and Asian coaches in attempting to progress their career are inherently stifled by guidelines that appear to act as a preventative, rather than as a method to ‘upskill’ coaches who would no doubt be capable of matching it against the very best if given the role. Warry elaborated further by stating: “Australian coaches who wish to coach in Europe should carefully plan their professional development and coach education pathway. For Australian players who play in Europe, or coaches with dual nationality, the UEFA Coach Accreditation pathway may be more appropriate.

Montemurro Coaching

The appointment of Postecoglou and Montemurro to the Celtic and Juventus roles respectively is pivotal for not just the recognition of Australian coaches, but coaching professionals right across the AFC. And, dependant on the success that comes Montemurro’s and Postecoglou’s way, it may be the instigator of change that the region is crying out for.

Previous ArticleNext Article

Inside GIS’ New Executive Edge Program Driving Sport’s Future Leaders

A new executive education program designed to shape the next generation of sports industry leaders is set to launch in June 2026, offering participants a rare blend of academic insight and real-world application at the highest level of global sport.

The Executive Edge in Sport, delivered by Global Institute of Sport (GIS) in partnership with Rotman School of Management Executive Programs, will provide current and aspiring leaders with the tools needed to navigate an increasingly complex and fast-evolving sports landscape.

The seven-week program, Sports Leadership Essentials, is delivered primarily online, offering a flexible and immersive learning experience for professionals worldwide. It is tailored for individuals seeking to strengthen their leadership capabilities within sport, as well as those aiming to transition into senior roles. This includes athletes navigating their post-playing careers.

Led by Sharona Friedman, President and CEO of GIS, and Walid Hejazi, Professor of Economic Analysis and Policy at Rotman, the course combines academic rigour with industry relevance. Participants will engage with key topics shaping modern sport, including leadership and strategy, governance and ethics, finance and revenue models, marketing and fan engagement, event operations, and the growing influence of AI and emerging technologies.

The program also features exclusive masterclasses with senior figures from across the global sports industry, alongside sessions led by leading academics and practitioners from the Rotman School.

For those seeking a more hands-on experience, participants can opt into the Sports Leadership Lab. This is a four-day, in-person summit held at BMO Field in Toronto. Delivered in collaboration with Maple Leaf Sports & Entertainment, the lab provides behind-the-scenes access to elite sport operations, bridging theory with practice in a live stadium environment.

As the global sports industry continues to expand and evolve, The Executive Edge in Sport positions itself as a critical pathway for leaders looking to stay ahead. It provides students with the knowledge, network, and perspective required to lead with impact.

Victory unites with Roasting Warehouse in culture-led partnership

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Most Popular Topics

Editor Picks

Send this to a friend