5th AFC Coach Education Conference Sparks a Brighter Future

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Image Credit: AFC

The 5th AFC Coach Education Conference wrapped up successfully on Thursday in Kuala Lumpur, Malaysia, reaffirming the Asian Football Confederation’s (AFC) commitment to boosting the performance of Asian teams on the world stage.

Over three days, the conference featured a series of engaging presentations addressing key topics essential to advancing coach education programs across the AFC’s Member Associations (MAs).

Under the theme ‘Shaping the Future of Coach Education,’ the event kicked off on Tuesday with AFC Technical Director Andy Roxburgh delivering a keynote speech titled ‘Tomorrow’s Coaches’. His address sparked a lively dialogue among attendees, setting a collaborative tone for the conference.

Day two began with a comprehensive session on the UEFA Coaching Convention’s membership criteria, which included discussions on running national coaching courses and increasing the number of female tutors within MA coaching structures.

This session led to in-depth conversations about the unique needs of each association, the value of practical learning, diverse leadership approaches, and embracing new technology.

A standout moment was the panel discussion on the ‘Emotions in Football’ initiative, featuring experts from Qatar Football Association, Aspire Academy, AFC grassroots development, and the Education 4 Peace Foundation. The panel emphasised the vital role of social responsibility within football.

Head of Coach Education at the Football Association of Singapore and former Bolton Wanderers defender, Hasney Aljofree, praised the conference.

“It’s been a fantastic few days with top-tier information sharing. The collective knowledge exchange clearly shows what we are working to achieve together,” he said via press release.

“Having played professionally and now working as an educator, this conference supports my role as football evolves — especially with the pressures players face today through social media and constant public scrutiny.”

The conference also offered an opportunity for coaching tutors to receive updates on the AFC–Japan Football Association Women’s Pro Diploma Course, currently progressing towards its final module.

The final day featured presentations from Saudi Arabian Football Federation Technical Director Nasser Larguet and Football Association of Ireland Head of Coach Education Niall O’Regan, who shared their experiences and sparked further vibrant discussions.

Coach Education Instructor at Football Australia, Faye Chambers, reflected on the conference’s impact to the program.

“The AFC Coach Education Conference has not only enabled us to exchange ideas but also hear of success stories which undeniably motivate MAs in improving their existing programs,” she said via press release.

“Moreover, a lot of work is being done to empower more women coach educators through exclusive courses, and the impact can clearly be seen, as over the years, more and more women are taking up leadership roles in football, which is a clear indication of the progress being made on the Continent.”
This conference not only strengthens coach education across Asia but also paves the way for a brighter, more inclusive future for football in the region.
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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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