Sydney FC break women’s membership record two months before new season

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Sydney FC Liberty A-League Grand Final 2022-23
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Sydney FC have announced that they have broken the club’s A-League Women’s Membership record two months ahead of the start of the Liberty A-League season.

The recent Matildas dream World Cup campaign as co-hosts will be a perfect opportunity for the A-Leagues and its clubs to use this wave of momentum with women’s football into gathering much needed support and interest for the league.

Sydney FC set themselves a target 1,000 Members for the 2023-24 Women’s season and are already well ahead of schedule surpassing their previous best.

Sydney FC have recently been using a marketing campaign, titled ‘Target 1000’ across their social channels with the sole goal  to promote and elevate women’s football by offering a unique opportunity to support and witness Australia’s best female footballers up close.

Matildas penalty shootout hero Courtnee Vine is at the centre of the posts which have been reading “Enjoying the vibe? You’ll love this” with Vine transitioning from Matildas kit to the Sky blue one.

Sydney FC Chief Executive Officer Adam Santo expressed his excitement for next season’s A-Leagues competition which will be momentous for the club.

“This is a historic moment for football in this country and I’m excited to see people are rushing out to buy their Sydney FC Memberships,” he said in a press release.

“It will be an unforgettable season for both the Men’s and the Women’s leagues off the back of the biggest female sporting event to hit our shores.

“If you enjoyed the atmosphere at the live sites or in stadiums then you can continue to experience that by buying a Sydney FC Membership.

“You don’t want to miss out as this is why football is the most popular sport in the world.

“We want to defend our dual Championship and Premiership titles and our squad is set to be backed by everyone who has gone out to buy our Memberships.  They will offer something truly special for everyone.”

Full season men’s members have access to all Sydney FC Women’s home matches during the regular season as part of their membership package.

Importantly, kids under 16 go free to all Liberty A-League matches with the Liberty A-League Pass, which should help inspire the next generation of avid football fans in the country.

This is fantastic news to hear fresh off a successful campaign, proving the immense impact this brave Matildas squad is having on Australian football.

With the A-Leagues struggling for support over recent years and fans growing more discontent with decisions made at the top, the Women’s World Cup has presented teams a perfect opportunity to build a nice foundation for the near future and this momentum cannot be wasted.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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