Subway Country Director Shane Bracken: “The history behind this code is something that we’re extremely proud to be involved in”

Subway Socceroos

Ahead of the Socceroos’ Centenary clash with New Zealand, Football Australia unveiled Subway as the new naming rights partner of the country’s Senior Men’s National Football Team.

The record-breaking, three-year partnership is the largest ever national team sponsorship deal in Australian football history and sees the world’s largest sandwich chain – with more than 37,000 locations globally – secure the naming rights of the Subway Socceroos, Subway Olyroos, Subway Young Socceroos, and Subway Joeys.

As part of the game-changing deal, Subway also becomes an Official Partner of the CommBank Matildas and the Australia Cup, the largest knock-out competition in Australia with over 700 teams from all corners of the country entering each year. Subway will have exclusive category rights for the Socceroos, CommBank Matildas, men’s and women’s youth national teams, and the Australia Cup.

Subway Australia & New Zealand Country Director Shane Bracken attended the Socceroos’ Centenary Gala and spoke on behalf of the leading multi-national fast food restaurant franchise.

He addressed a room filled with Socceroos legends and Team of the Century inductees, as well as representatives from Football Australia amongst a wide range of Australian football’s various stakeholders.

“Spending a couple of hours in this room tonight you hear words like ‘family’. And you hear words like ‘team’. And you just know the history behind this code is amazing and it’s something that we’re extremely proud to be involved in,” Bracken said.

“I’m honoured to be here tonight with Chris Nikou, James Johnson, and so many legends of the game. It’s special to be here on a night where we’re celebrating the centenary, and we get the honour of being able to kick-off the Subway and Football Australia partnership. We recognise that this is a very important moment as football takes its place in the Australian sporting community.

“Subway has a long and proud Australian history and we’re delighted to unite these two green and gold brands. To us it’s a perfect fit; we love what football represents in Australia, particularly the 700+ community clubs. We’re extremely excited about the national and international scale of the Socceroos and Matildas, but we can’t wait to participate at the community level.

“Our business is a franchise business, with 1200 restaurants across Australia. And we form part of a community in just about every suburb in Australia. So, for us it’s extremely important to match our values and vision with Football Australia’s. And we’ve seen that very quickly already in the short time we’ve been involved.

“We value a fresh and healthy approach to food and we feel that Subway has that opportunity to fuel teams and individuals on a game day as well.

“Thank you for welcoming us into the football family and on behalf of everyone at Subway I wish the Subway Socceroos all the best for a successful World Cup campaign in Qatar and beyond.”

The event was followed by the Socceroos and New Zealand match at the same venue of Suncorp Stadium, where 25,392 fans showed their support.

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Tasmania’s State Budget Commits $350,000 to Football Facility Planning as $80 million Home of Football Moves Closer to Reality

The Tasmanian State Government has committed $350,000 in seed funding for the next stage of planning for Football Tasmania‘s proposed Home of Football, moving the state’s most significant football infrastructure project closer to construction and signalling political recognition that demand for rectangular facilities in Tasmania has outgrown what currently exists.

The funding, confirmed in the 2026-27 State Budget handed down last week, sits within an almost $200 million investment in sport and recreation across the budget and forward estimates: a package the government describes as designed to improve access and participation for Tasmanians of all ages. The football allocation is listed alongside a $25 million community sporting infrastructure commitment at Kingborough, $12.5 million for new multipurpose indoor sporting courts at New Town Bay, and $8 million for the Domain Tennis Centre redevelopment.

Football Tasmania CEO Tony Pignata OAM welcomed the commitment as an acknowledgement of the structural gap between participation numbers and available infrastructure, particularly in the state’s south.

“The State Government’s delivery on this commitment shows us that they understand that demand outstrips supply for rectangular facilities in the state,” Pignata said. “If we are to continue to grow and develop future Matildas and Socceroos, we need to invest in the infrastructure our game so desperately needs.”

The proposed $80 million facility would include six full-sized pitches, three synthetic and three turf, alongside four five-a-side pitches, modern changerooms for both men and women, and dedicated training facilities. The design is intended to serve every level of the game simultaneously, from grassroots junior competitions through to national-level tournaments.

From grassroots to A-League ambitions

Football Tasmania has framed the facility’s purpose across a deliberately wide range of uses. At the community end, it would provide a permanent home for junior games and regional tournaments that currently compete for limited rectangular ground availability across the state. At the elite end, it would create the capacity to host national competitions including the Emerging Matildas and Emerging Socceroos Championships, flagship state competitions such as the Statewide Cup finals, and potentially, in time, an A-League team.

That last ambition is the most significant and the most distant. Pignata was measured but direct in raising it, situating a Tasmanian A-League club alongside the NBL’s Jackjumpers, the WNBL’s Jewels and the AFL’s Devils as part of the state’s emerging identity as a home for national sporting competition.

“One day down the track, we anticipate this would become home to our very own A-League team, so that we take our rightful place in the nation’s elite competition,” he said.

The pathway from planning funding to A-League admission is long and would require sustained political and commercial support well beyond the current commitment. But the logic is consistent with how football infrastructure investment has worked elsewhere in Australia. The facility comes first, and the competitive pathway follows. Without a purpose-built ground that meets the standards required for elite competition, the conversation about an A-League team cannot begin in earnest.

The equity dimension

The inclusion of modern women’s and men’s changerooms in the facility’s design carries more weight than it might appear. Community and semi-professional football facilities across Australia have historically been built to male standards, with women’s changerooms added as afterthoughts or not included at all. That inadequacy has been consistently identified as a barrier to female participation and to the hosting of women’s competitions at venues that cannot accommodate them properly.

A purpose-built facility that treats women’s infrastructure as a design requirement rather than a retrofit positions the Home of Football to serve the growth of women’s football in Tasmania in a way that existing facilities cannot. The state recorded 41,395 registered football participants in 2025, a number that has been growing and that the current rectangular facility stock was not built to support at this scale.

Additionally, the government’s Ticket to Play program, which provides eligible children with two vouchers worth up to $100 each for sporting participation, and the Ticket to Wellbeing program offering $100 vouchers to eligible seniors, represent indirect but meaningful support for football participation across the state’s communities.

Pignata also acknowledged outgoing Football Tasmania President Bob Gordon, who he said had dedicated almost a decade to the organisation and had been instrumental in lobbying for this and other facilities across the state.

The $350,000 planning commitment is a beginning. The $80 million facility it is intended to progress remains subject to further government investment and development approval.

Football NSW calls on clubs to Make It Red for Heart Health Round

Football NSW is calling on clubs and associations across the state to register for the 2026 Make It Red campaign, joining a national awareness movement aimed at reducing heart-related deaths on sporting grounds ahead of Heart Health Round on the weekend of June 5 to 7.

The campaign, developed by the Heartbeat of Football Foundation, asks sporting clubs to wear red, raise funds and build awareness around heart disease and sudden cardiac arrest, which is the leading single cause of disease burden and death in Australia for both men and women, and one that health authorities say is largely preventable through modifiable risk factors.

The call to action comes as the Foundation continues its work to map and register Automated External Defibrillators across NSW sporting facilities, a project that has already engaged twelve football associations and fed data into both the NSW Ambulance GoodSAM registry and NSW Health’s public AED map. The availability of a functioning, registered AED on site is among the most significant determinants of survival following sudden cardiac arrest, with survival rates declining sharply for every minute without defibrillation.

Football NSW is encouraging clubs to engage with the campaign across three areas. Clubs can register for the Make It Red campaign to help fund research, education and prevention programs. Participants, particularly those aged over 35, are encouraged to seek a free heart health screening test from their local GP or enquire about hosting a Heartbeat of Football testing day. Clubs are also urged to ensure their grounds have active, accessible AEDs in place, with guidance available through Football NSW’s Rescue Ready Guide.

The Make It Red campaign runs from June 5 to July 12, with Heart Health Round taking place across the opening weekend. Clubs can register and access participation resources at makeitred.org.

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