Peter Parthimos talks origins of Futsal Oz and its current status

Futsal in Australia is a sport that despite its chaotic, fast-paced and unmissable nature, tends to get misaligned within the plethora of sport the nation enjoy upon a commercial scale.

Participation is immense across multiple sporting organisations who operate indoor futsal competitions. Futsal Oz in particular, is the pinnacle of the latter.

Regarded by many as the premier futsal competition across the country, talent from futsal-rich nations across the globe now reside within clubs participating in both of the men’s and women’s competitions respectively.

Futsal icon Falcão, Brazilian and former Bayern Munich winger Douglas Costa, “The Doctor” Andre Caro – are just some of the many icons within the sport in whom have taken to a futsal court founded by Parthimos. With newly-founded talent emerging, the sport is on the precipice of unimaginable heights.

Peter Parthimos embodies futsal through his instinctive and optimistic nature. The Futsal Oz founder has spearheaded the growth of the indoor variation of football to unparalleled heights in Melbourne.

His ambitions surrounding the sport are on the verge of coming to fruition. But before we showcase where exactly futsal within Australia may be steering, Peter took us on a comprehensive journey immersed in the origin of Futsal Oz, its current status, and development he has overseen throughout his tenure as a founder.

What is the origin story of Futsal Oz?

Peter Parthimos: In 2003, at the age of 29 – after a five-year hiatus from both outdoor and indoor football – I was invited by my friend Evan Robotis to join a social futsal team. Despite initial reservations about the rock-hard size three ball I remembered, I quickly fell in love with the game, intrigued by its potential and the joy it brought me.

After a match, my curiosity about the league’s structure led to disappointment upon discovering the lack of professional organisation and support. This realisation sparked an idea: We approached current indoor providers and the governing body to develop the sport. Unfortunately, none shared my enthusiasm. Consequently, in 2004, we registered the business name Futsal Oz.

Our first steps included securing a venue, and by chance, my old high school in Brunswick High School had a suitable gymnasium with a full-size basketball court.

After almost two years of negotiations with the relevant standing committee, we established our first Social and Junior Leagues in 2006, and in 2007, we launched the V-League Premiership, now known as Series Futsal Victoria.

Our team’s dedication and hard work paid off. In 2008, we opened the purpose-built Brunswick Futsal Stadium on Victoria Street, allowing us to run futsal leagues seven days a week and developed the culture we know today.

In 2013, we opened a second futsal stadium in Mt. Evelyn, and in 2014, we opened a third stadium in Thomastown.

At this stage, Futsal Oz and Series Futsal had grown into a thriving community, driven by the vision to elevate futsal to a professional level and share its joy and potential with others.

How did Futsal Oz reach its current distinguished current day status?

Peter Parthimos: Futsal Oz’s journey to where we are today has been marked by dedication, innovation, and a relentless pursuit of excellence. Here’s a look at how we got here and where we stand today for those unfamiliar with Series Futsal and Futsal Oz.

In 2007, the V-League Premiership, now known as Series Futsal, was established. The opening of the purpose-built Brunswick Futsal Stadium in 2008 marked a significant milestone, enabling us to host leagues seven days a week.

These facilities provided top-notch venues for players, fostering a vibrant futsal community and enhancing the overall experience.

Series Futsal has grown into a premier futsal competition, attracting top talent and offering a highly competitive platform for players all over Australia.

Futsal Oz has introduced various initiatives, including professional coaching, youth development programs, and extensive media coverage, further popularising the sport.

In 2015, we started developing our own software sports management system called WeFroth. This enables players, managers, parents, and fans to see all tables, fixtures, and team and player statistics live – goal for goal.

WeFroth is a complete sports management system that can run any sport – including features such as live scoreboard, point of sale, inventory control, and rostering.

Upcoming features include messaging services, online shopping, and a dynamic website designed for user friendliness.

This project is very exciting and offers new franchises the opportunity to set up their very own Futsal Oz franchise via subscription. This is the future of sports management, and we are at the forefront of this innovation.

Futsal Oz and Series Futsal are at the forefront of the futsal scene in Australia.

We operate multiple futsal stadiums, including those in Brunswick and Thomastown, each equipped with high-quality courts and amenities.

Comprehensive leagues cater to players of all ages and skill levels, from grassroots to elite competitions.

This includes Social Leagues, Junior Leagues, and the prestigious Series Futsal. We are committed to nurturing young talent through our youth development programs, offering quality leagues, coaching, and structured training sessions.

Futsal Oz is a hub for the futsal community, providing a platform for players to connect, compete, and grow. We host regular tournaments, events, and social activities to foster a sense of community.

We offer extensive media coverage of our games and events, including live streaming and commentary, ensuring that futsal reaches a wider audience.

Our vision is to continue elevating futsal to new heights, with innovation of our software with plans for further expansion, franchising and collaboration with governing bodies, creating pathways to FIFA-hosted competitions and leagues, enhancing player development programs, improving refereeing and ongoing community engagement.

Did Futsal Oz experience setbacks throughout the pandemic?

Peter Parthimos: Despite being heavily impacted during the COVID-19 period, Futsal Oz had to realign its vision and direction, leading to further develop software that can include new private ownership and making available the dream for enthusiast just like myself to run and operate their very own Futsal Oz via a software subscription which can be done from any part of the world.

We have done all the development from start to finish, which will allow a smooth operation for anyone who wants a career as a Futsal Oz owner.

Futsal Oz and Series Futsal have evolved and become synonymous with quality, passion, and growth in the futsal world. We remain dedicated to advancing the sport for all who love and play it, both as a junior grassroots sport and for social league enthusiasts.

What is an aspect of the business you are most proud of?

Peter Parthimos: I am grateful to be able to discover and develop talented people on and off the court, seeing players come in as a junior and developing into leaders, some working alongside me and other leading their clubs.

I am also grateful of the amazing community we have discovered over the last 20 years, we have seen couples get together, we have seen their children develop and without doubt we have seen unbelievable respect for all cultures from all walks of life.

I speak on behalf of my wife, Effie, that we are both very grateful that we’ve had the opportunity to raise our own children, Evangelia, Elias and Nicholas in the Futsal Oz environment and business whilst pursuing my dreams and goals.

As difficult as this may have been at times, I always had my family close by. Overall, I am extremely proud of the Futsal Oz family we have all discovered.

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How Sunbury United Is Defying the Odds to Keep Grassroots Football Alive

Sunbury United stands as a cornerstone of the local community in Melbourne’s outer northwest. But for all the hard work given by local families and volunteers, the lack of funding continues to prohibit a level of growth which matches both ambition and potential.

 

Consolidating growth across the club

Soccerscene recently spoke to Club President, Sherridan Long, about the club’s ambitions going forward, the family-oriented culture, and the challenges of operating at grassroots level in Australia.

“It’s gone really well in retention of players from 2025, [and] recruiting some players who have been really keen to come to the club and are really contending over just a small handful of spots,” explained Long.

“That’s been really rewarding to see the popularity of our programme and what the team is trying to develop in terms of culture and performance, to be somewhere that people want to go to.”

Furthermore, Sunbury United’s reputation in the community continues to inspire waves of prospective junior players, who are lining up for squad vacancies.

“We’ve got waitlists for almost every age group,” Long continued.

“We’ve seen a growth in interest coming into the club and girls wanting to play football, but also lots of families wanting to move to Sunbury and join our club, or move from other clubs.”

Sunbury United is ensuring that its culture and matchday atmosphere remains a safe, welcoming place for those who matter most in grassroots football: families, players and volunteers who sustain it every week.

Planning for success on and off the pitch

Despite solidifying a successful culture off the pitch, Sunbury United are refusing to slow down. From the senior men’s team to junior age groups, high-performance remains a key objective.

“Everyone is trying to win leagues – this is something we’ve been working towards for a few years,” said Long.

“Each little milestone across the year means we’re getting closer to a senior men’s promotion or championship – it’s been over ten years since a promotion or championship at the club.”

Although several years have passed since Sunbury United saw success in the form of silverware, the club’s progress in recent seasons may yet lead to a trophy in the very near future.

But reaching this goal requires not only a cohesive effort from players and coaches, but from all stakeholders and participants within the club space. To this end, Sunbury United underwent a strategic plan set-up to align their operations with the ambitions and thoughts of everyone involved.

“We undertook some survey and stakeholder analysis through our members to understand what it is they love about Sunbury United, why they participate, where they see the club going and how they can be a part of that.”

“It was nice to hear exactly what they wanted, what they thought of and what they felt by being part of United. So that shaped our strategic plan in terms of performance, community and working together as a team.”

Ultimately, it is this balance of performance, teamwork and trust in the community which can set clubs up for success. Whether at grassroots or professional level, if everyone involved operates under shared values and vision, the silverware becomes a question of when, not if.

 

Challenges of the grassroots game

As with any club or organisation in sport, progress inevitably encounters barriers, hiccups and challenges along the way. Facility access, infrastructure quality and investment are common issues not just for Sunbury, but for all in the grassroots space.

“Most places share winter and summer sports so you can only use your space a certain amount of months a year before it turns to the summer sport,” Long outlined.

“It means that there’s no space for juniors to conduct a proper pre-season, so they’re doing it at other reserves in Hume Council and not actually at our home.”

Indeed, we have seen already the lack of investment directed towards the football community. Soccerscene recently looked into The City of Hume’s current budget, which revealed a 10:1 funding imbalance between AFL and the beautiful game. For Sunbury United, and many other clubs, the impact is undeniable.

“We can’t fill the second or third women’s team because there’s no infrastructure to facilitate changing between boys and girls changing room on the flick of a dime. You’re not only balancing access between two squads and gendered safe spaces, but also junior and senior spaces,” Long explained.

“We’re limited by aspirations being within the lines and being within the physical building that we have. Investment in football infrastructure would be a game-changer.”

It’s a common theme in Australia’s grassroots landscape. Clubs with loyal supporters, interested players and a desire to develop, continue to be restricted by the boundaries of their facilities.

It is not about demand. It’s about necessity. If clubs like Sunbury United are to continue working towards player development and squad expansion, external investment is a must-have.

 

Fighting for the future

As Sunbury United continues to strengthen bonds with the surrounding community and within the club, the foundations are ready for the seasons to come. From youth teams to seniors, the club continues to emphasise connection as a fundamental principle.

“We sit under one umbrella. We’re not two separate committees or two clubs,” Long revealed, expressing the idea behind a connected senior’s and junior’s set-up.

“It’s important to the long-term sustainability and longevity of our club, not just to the performance side, that everyone’s invested and feels a part of something, and that they can be involved.”

One club, one philosophy and one family. Grassroots football will continue to throw its challenges for years to come, but Sunbury are, and will be, more united than ever.

Filopoulos: Football Must Move Beyond Campaigns to Win Fans for Good

Global marketing and advisory firm Bastion has strengthened its leadership team with the appointment of Peter Filopoulos as Managing Director, Experience. This decision brings one of Australian football’s most influential administrators into a new phase of the sports business landscape.

Filopoulos, who has held senior roles across Football Australia, Football Victoria and Perth Glory, will lead Bastion’s experiential and partnerships division, applying a football-informed lens to brand engagement.

Drawing on his time in the game, Filopoulos emphasised the importance of cohesion in building meaningful fan connections.

“For me, the biggest lesson is that fans don’t see brand, content and experience as individual silos, they experience it all as one connected ecosystem,” he said.

“At Football Australia, the work resonated most when everything was aligned; the team, the narrative, the partners and the matchday experience all working together to feel cohesive and authentic. That’s when engagement moves beyond interaction and becomes something far more meaningful.”

He added that too many organisations still treat fan engagement as short-term.

“Where a lot of organisations fall short is treating fan engagement as a campaign. It’s not, it’s an always-on system.”

Filopoulos’ move reflects a broader shift within football, where commercial growth is increasingly driven by experience-led strategy.

“At Bastion, we put experience at the centre—because it’s where the brand comes to life, where partners integrate in a way that adds real value and where fans genuinely connect,” he said.

“Our focus is on building platforms that bring fans closer to the brand… Get that right, and you’re creating something people actively want to be part of.”

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