Northern NSW Football confirm Peter Haynes as their CEO

Staff Writer
Peter Haynes
Image credit: Northern NSW Football

Northern NSW Football (NNSWF) has announced Peter Haynes as their new Chief Executive Officer on a three-year contract.

Haynes is the former NNSWF Head of Football and was named as Interim CEO in December after David Eland’s departure. The NNSWF has now decided to go with Haynes as the CEO proper, following a lengthy search and recruitment process.

Haynes has the opportunity to fully lead NNSWF, adding to a career that’s been immersed in all footballing levels.

NNSWF Chair Mike Parsons was said via press release.

“Peter is a natural leader with enormous passion and knowledge of the game at many levels,” he stated.

“Since December when he was appointed to the Interim CEO role, Peter has engaged with a range of NNSWF stakeholders to listen and understand what they see as priorities for the sport in northern NSW.

“Peter will bring a fresh, innovative approach and is keen to lead the organisation to be the largest and most popular sport for females and males throughout northern NSW.”

Regarding the announcement, Haynes added via press release:

“Having led the organisation over the last five months, I am honoured to be appointed CEO and to be able to continue engaging and working collaboratively with the various stakeholders that form part of the wider Northern NSW Football family,” Haynes said.

“The newly formed board carry a broad range of skills and, together, I believe we can bring a fresh approach and vision for the future of the sport in northern NSW.

“My focus will be to listen to the views of the wider stakeholder group, from grassroots to those involved in the sport at a semi-professional level. This year we will embark on creating a new three-year strategic plan and to have a new board and CEO in place as we move towards this planning is exciting for the organisation and all involved.

“I believe we are all aligned in that it is important that football remains inclusive for all and that Northern NSW Football provides our member zones and clubs with a platform that enhances the sport, whether that be for those that play for fun, or those talented individuals who are looking to progress to the professional level.

“I look forward to continuing to work with the dedicated team at Northern NSW Football, Chair Mike Parsons and the Northern NSW Football board to ensure we can make significant progress and demonstrate that we are bringing a fresh approach.”

The role will officially commence for Haynes from May 1, 2023.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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