Huddersfield Town names Accu as new stadium sponsor

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Image Credit: Huddersfield Town FC

Huddersfield Town has announced a landmark partnership with Accu, a Huddersfield-born e-commerce company named after the precision of the engineering parts it supplies.

Starting immediately, Accu has secured exclusive naming rights to the Club’s home ground, which celebrated its 30th anniversary last season, and will now be called the Accu Stadium.

This record multi-year sponsorship deal will run until at least 2030, highlighting a shared commitment to investing in Huddersfield and supporting the Club’s long-term ambitions, both on the field and within the local community.

More than just a name change, the Accu Stadium represents a shared commitment to progress, a clear vision, and a focus on achieving goals. This partnership aims to boost performance on the pitch and benefit the wider town.

Managing Director of Accu, Alastair Morris, believes the agreement marks an exciting new chapter for both the company and the club, built on shared values and a commitment to the local community.

“We’re incredibly proud to align our brand with this iconic stadium and with Huddersfield Town – a club that shares our passion for innovation, local pride, and community engagement, the Accu Stadium will be more than a stadium; it will be a symbol of shared ambition and a focal point for the growth of Huddersfield,” he said via press release.

From humble beginnings in a Huddersfield bedroom to a 45,000 sq ft facility in Honley, Accu has grown into a thriving local employer of over 130 people and continues to expand. For both organisations, this long-term deal is about more than business — it’s about giving back.

Together, Accu and Huddersfield Town will invest in the community through:

  • Education-led STEM (Science, Technology, Engineering & Maths) outreach programs
  • Community development projects
  • Enhanced match day experiences and fan engagement activities

Huddersfield Town’s CEO, Jake Edwards, said the deal with Accu represents more than a naming rights agreement, signalling a shared commitment to long-term growth and sustainability.

“This partnership not only reflects the shared ambition and values of our two organisations but also helps us invest further into the future of Huddersfield Town, both on and off the pitch.

“We also feel that Accu’s vision of building a better future aligns with our ambitions as a club – both in terms of our football aspirations and our sustainability commitments.

“We are impressed with Accu’s commitment to net zero and hope to not only join them on this journey, but to attract other like-minded sponsors and partners,” he said via press release.

Huddersfield Town’s CRO, Paul Reeves, said the new naming rights agreement with Accu marks the beginning of a new era for the club and its stadium, following a year of strong relationship-building between the two organisations.

“This is a really pleasing partnership that we have seen genuinely grow over the last 12 months and develop into something that is going to be both iconic and long lasting for both organisations.

“To start this new era for the stadium having just completed its 30-year anniversary allows us to invest in the continued development of the building and its surrounding footprint.

“We would also like to place on record our sincere thanks to Heineken UK, who have supported the stadium for over a decade, and we will be looking to also extend that relationship in the coming weeks through a new pouring rights agreement with Heineken for the stadium,” he said via press release.

The stadium’s new name and identity will be officially revealed to fans ahead of the home friendly fixture of the 2025/26 season, when Town host Lancashire rivals Burnley FC next month.

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Canada Soccer to begin new National Training Centre project

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Backed by the Government of Canada with an investment worth nearly AUD 10 million ($9,826,000), the project aims to establish a world-class facility for athletes, coaches and communities.

Building the sport and community

The investment comes as part of the Build Communities Strong Fund (BCSF), an ambitious program of the Government of Canada which will provide AUD 51 billion ($51 billion) to infrastructure projects over 10 years.

However, the Canada Soccer Training Centre is one key project which will benefit from such substantial investment. But the project isn’t just for future players – it will help boost economic activity and create a facility built for excellence and growth.

“It is about creating a world-class sport facility where athletes can train and represent Canada at their best,” explained Secretary of State (Sport), Honourable Adam van Koeverden, via press release.

“From the playground to the podium, it is projects like this that provide athletes, coaches, local families and communities with vibrant, accessible spaces to fuel participation, connection, and a growing passion for sport.”

President of Canada Soccer, Peter Auguros, further expressed his gratitude for the investment and what it could bring future generations.

“This support reflects a shared belief in the power of sport to strengthen communities and develop the next generation of Canadian talent. We are proud to partner in building infrastructure that will benefit our athletes and help shape the future of the sport in Canada.”

 

Growth gains momentum

With the FIFA World Cup 2026 set to kick off in a few short weeks, Canada Soccer’s plan for a National Training Centre Project is symbolic of long-term vision.

The tournament is not a final flourish, but a stepping stone to accelerated growth.

And this is not a short-term setup.

As President of Concacaf and Vice-Preisdent of FIFA, Victori Montagliani explained, this is a project designed to survive for generations.

“The development of a National Training Centre in Canada represents an important legacy project for the country and it is always a positive sign when our members invest in infrastructure across the region.”

 

Final thoughts

The project, therefore, perfectly aligns a growing buzz for football across the region with intentional investment and ambition.

And although the action must eventually stop on the pitch, Canada Soccer are ensuring that growth continues long after the tournament’s final whistle.

Female Football Week kicks off across Northern NSW

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Female Football Week has officially begun across Northern NSW, with a program of gala days, networking events and awards ceremonies running until Sunday May 17, marking a ten-day celebration that organisers say reflects both the growth of women’s football in the region and the work still required to sustain it.

The national initiative, now a fixture on the football calendar, provides a dedicated period of visibility for female participants across all levels of the game from players, coaches, referees to volunteers, whose contributions have historically received less recognition than their male counterparts.

NNSWF Participation and Women’s Football Officer Serena Carter said the week offered something for everyone connected to women’s football in the region.

“Female Football Week provides a fantastic chance to highlight the dedication and skill of female players, coaches, referees and volunteers across the northern NSW community,” Carter said. “There’s something for everyone to enjoy, from grassroots participants to elite competitors.”

Women’s football in northern NSW spans remote and regional communities where clubs operate on limited resources, alongside more established metropolitan programs with clearer development pathways. Female Football Week creates a moment of shared recognition across that spectrum and acknowledges the role volunteers play, from running the canteen to progressing through the pathway.

Northern NSW Football has recorded some of its strongest participation numbers in women’s and girls’ football in recent seasons, a trend that has placed increasing pressure on clubs and facilities to keep pace. The week’s events offer clubs an opportunity to showcase their commitment to diversity and inclusion at a time when that commitment is being tested by growth.

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