Football SA and JB Metropolitan Distributors alliance to improve women’s football in the state

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Football SA and JB Metropolitan Distributors
Image credit: Adam Butler

Football South Australia (SA) and large food and beverage distributor JB Metropolitan Distributors have announced a new partnership that lasts for the next two and a half years.

This partnership will go hand-in-hand with Football SA’s strategic priority of growing female football in the state. Football SA will certainly leverage the FIFA Women’s World Cup and use the momentum it provides to increase female participation amongst all levels of play, which they outlined in their 2023-2026 strategic plan.

JB Metropolitan Distributors will play their role through being the Presenting Partner of the Go Sunny Solar Women’s National Premier League Finals Series until 2025, which will ensure that female football in the state can build on new participants gained through the FIFA Women’s World Cup and continue building the legacy of female football in years to come.

Football SA CEO Michael Carter acknowledged the partnership’s goal to succeed in women’s football.

“JB Metropolitan Distributors have been great supporters of Football South Australia for many years. Together we uphold similar values to continue to grow the women’s game, providing the perfect foundation for this great partnership,” Carter said in the official club statement.

“Recognising JB Metropolitan Distributors as Presenting Partner of the Women’s National Premier League Finals Series will continue to elevate the women’s top tier competition in this state and give it the spotlight it deserves.”

Jeff Spiteri, South Australia & Northern Territory State Manager at JB Metropolitan Distributors Adelaide was equally excited about the new opportunity and partnership via press release:

“JB Metropolitan Adelaide is excited to be part of the Football South Australia family once again,” he said.

“With our passion for football, we have found a partner who shares in the vision of growing the football family here in South Australia to push both the men’s and women’s game to new heights, We are proud to be a part of what comes next. Bring on the FIFA Women’s World Cup and best of luck to the Matildas!”

JB Metropolitan Distributors have served the Australian community since 1983, with their dedicated Adelaide arm cementing themselves within South Australia since 2015.

They have grown overtime from a small business started by three blokes in a shed to become Australia’s largest independent confectionery, snack food, grocery and beverage wholesale distribution company.

There’s a clear goal in mind from Football SA to grow the women’s game over the coming years, and partnering with JB Metropolitan Distributors, a company that shares the same values and aspirations for female football is a great move in hopefully achieving success.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Image Credit: Shutterstock

Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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