Eyes set on Women’s World Cup for Football West with key appointment

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Ivy Chen
Image credit: Football West

Jointly hosted by Australia and New Zealand, the FIFA Women’s World Cup 2023 is going to be one of the biggest events on the calendar for Western Australia.

Football West, the sole governing body for football in Western Australia, has ensured that the state is prepared and enthusiastic about being given the opportunity to host matches at their historic venue, Perth Rectangular Stadium.

As part of the build up to the 2023 FIFA Women’s World Cup and beyond, Football West has put together their Legacy Plan, recently announcing its first female football Legacy Ambassador – resource geologist, Ivy Chen.

The Legacy Plan focuses on delivering lasting benefits for the football community of Western Australia. Aimed at creating opportunities and enduring outcomes, paying particular attention to female football, the FIFA Women’s World Cup will bring a lot of awareness around female participation and the surrounding community.

Along with inspiring males and females of all ages to become involved in the sport, the 2023 FIFA Women’s World Cup is anticipated to bring in millions of dollars of economic benefits to the state. The five matches scheduled in Perth will no doubt generate more tourists and promote the state in all corners of the globe.

Acknowledging the persuasion the 2023 FIFA Women’s World Cup can have in highlighting everything Western Australia, and Perth in particular, has to offer, Chen expressed her excitement about the potential benefits the FIFA Women’s World Cup can bring for the state in a statement: 

“I think that the Women’s World Cup is going to bring so many new people to Perth. A lot of people who watch soccer are going to see us, WA, Australia in general, will probably have never even thought to have come here,” she said.

“It’s going to be a whole new demographic, and they’ll all learn about us”.

In order to meet FIFA venue requirements for the upcoming World Cup, Perth Rectangular Stadium is currently undergoing a variety of improvements.

The upgrades, worth $35 million, will be advantageous to the state, competition and future matches and events held at the stadium. New lighting, turf replacement, and new player races and bench areas are just some of the integral upgrades being conducted at the Perth stadium.

The Australia and New Zealand 2023 FIFA Women’s World Cup begins on July 20, with Denmark vs China scheduled to be the first of the five games played at WA’s Perth Rectangular Stadium on July 22. The match is set to be a thriller, with only limited tickets remaining.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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