DAZN and TikTok launch partnership

Avatar
DAZN, TikTok and German football portal kicker have announced a new partnership that has seen a Football Hub created on TikTok in Germany.

Global sports streaming service DAZN, social media platform TikTok and German football portal kicker have announced a new partnership that has seen a Football Hub created on TikTok in Germany.

The football hub launched on October 19 and sees live streams, hashtag challenges, video tools and filters available on the Football Hub as well as exclusive behind the scenes football content.

DAZN said that the video tools and filters will inspire creativity in the football community and allow people to “show their passion for the game”.

The hub also promises to give a look into the personal lives of players such as Bayern Munich star Alphonso Davies. German football influencer and TikTok creator Fabian Pecher will provide football skill tutorials on the platform.

“Extending our content into the hub on TikTok offers fans many new opportunities to directly access exclusive DAZN football content Furthermore, there will be exciting insights behind the scenes of DAZN,” Executive Vice President of DAZN DACH, Thomas de Buhr said about the Football Hub.

“We already have a lot of creative football content on our platform, so it was a logical next step for us to create this hub of incredible content. Right now, football fans have limited access to stadiums, so this is a great alternative on TikTok with so many possibilities to interact and for fans to feel closer to their favourite clubs and players,” Charlotte Kohlhas said, who manages TikTok’s media partnerships in Germany, Austria and Switzerland.

In September, TikTok also launched a partnership with France’s Ligue de Football Professionel, the governing body of Ligue 1.

This partnership looked to provide unique content to fans such as live streams that show behind the scenes action at Ligue 1 matches, as well as in-app contests and filters that display the colours of Ligue 1 teams.

A number of football leagues, clubs and players have accounts on TikTok including Real Madrid Captain Sergio Ramos and Arsenal defender David Luiz. Spain’s La Liga has 1.9 million followers on the platform.

DAZN is a major provider of football coverage in Germany for the 2020/21 season. In Germany, Austria and Switzerland it holds the rights to show 45 Bundesliga matches on Fridays, Sunday lunchtimes and Mondays. DAZN will also show 110 UEFA Champions League matches for this season.

 

Previous ArticleNext Article

Project ACL: The initiative leading the way on injury research

Avatar
Image credit: FiledIMAGE / Shutterstock.com

Launched in 2024, the research project recently welcomed two US-based organisations: the National Women’s Soccer League Players Association (NWSLPA) and National Women’s Soccer League (NWSL).

 

About Project ACL

Led by FIFPRO, PFA England, Nike and Leeds Beckett University, Project ACL aims to research ACL injuries and understand more about multifactorial risk factors.

After piloting in England’s Women’s Super League (WSL), Project ACL will expand to the NWSL in the US, reflecting the global importance of the project’s research and outcome.

“We are incredibly excited to bring the NWSLPA and NWSL to Project ACL,” said Director of Women’s Football at FIFPRO, Dr. Alex Culvin, via official press release.

“Overall, we believe that player-centricity and collaboration with key stakeholders are central to establishing meaningful change in the soccer ecosystem and that players, competition organisers and stakeholdersaround the world will benefit from Project ACL’s outputs and outcomes.”

Interviews with over 30 players and team surveys across all 12 WSL clubs provided the project’s research team with valuable information about current prevention strategies and available resources.

Furthermore, the project tracks player workload and busy schedule periods during the season through the FIFPRO Player Workload Monitoring tool, therefore gaining insights into the link between scheduling and injury risks.

 

Looking to the data

Project ACL’s partnerships with the WSL – and now the NWSL – are immensely valuable for the future of player welfare in women’s football.

Although ACL injuries affect both male and female athletes, they are twice as likely to occur in women than men. However, according to the NWSL, as little as 8% of sports science research focuses on female athletes.

In Australia, several CommBank Matildas suffered ACL injuries in recent years: Sam Kerr was sidelined from January 2024 to September 2025, Ellie Carpenter for 8 months after suffering the injury while playing for Olympique Lyonnais, and Holly McNamara came back from three ACL’s aged 15, 18 and 20.

And this is just the tip of the iceberg. The 2025/26 ALW season saw several ACL incidents, including four in just two weeks.

 

Research, prevent, protect

Injury prevention and research are vital to sport – whether professional or amateur.

But when the numbers are so shocking – and incidents are so common – governing bodies must remember that player welfare comes above all else. Research can inform prevention strategies. Prevention means players can enjoy the game they love.

The work of Project ACL, continuing until 2027, will hopefully protect countless players across women’s football from suffering long-term or recurring injuries.

South Canberra FC Breaks the Mold: Equity-Driven Model Earns ‘Club Changer’ Honour

Avatar
Image Credit: SCFC

South Canberra Football Club has been named Club Changer of the Month for April, in a recognition that reflects a broader shift across Australian football toward rewarding clubs that are actively dismantling the structural barriers limiting women’s access to the game.

The AFC Women’s Asian Cup has just delivered record crowds and unprecedented visibility for women’s football in Australia, and the Club Changer program is now asking what comes next. Its decision to name South Canberra Football Club as Club Changer of the Month for April signals a clear shift in how the program defines contribution: away from participation numbers alone, and toward the equity frameworks that determine whether women stay in the game once they arrive.

South Canberra FC built that framework from the ground up. Established in 2021, the club set out to give women and female-identifying players a safe, inclusive environment to play football at any level. It runs entirely on volunteers, operates as a not-for-profit, and is governed by an all-female committee with 13 of its 14 coaches identifying as female.

 

Building the infrastructure of inclusion

In 2026, the club secured grant funding and put it to work immediately. Two coaches are completing their C Licence qualification, and ten coaches, players and community members have undertaken the Foundations of Football course, which directly tackles the cost and accessibility barriers that exclude women out of coaching pathways.

The club also commissioned a female-specific strength and conditioning program with sports physiotherapists ahead of the 2026 season, targeting injury prevention and explicitly supporting players returning after childbirth.

SCFC’s leadership team draws from LGBTIQ+ individuals, First Nations people and veterans, strengthening the club’s connection to the communities it was built to represent.

The Club Changer program is backing clubs that do this work- clubs that treat equity as infrastructure rather than aspiration. At a moment when Australian football is under pressure to turn its biggest-ever surge of women’s interest into something lasting, SCFC’s model offers a clear answer to the question of how.

Most Popular Topics

Editor Picks

Send this to a friend