Comwire IT and Adelaide United extend partnership by three years

Adelaide United

Adelaide United has agreed to an extension with computer consultancy company Comwire IT.

An official partner of the Reds’ A-League Men team since 2019, Comwire IT provides on-demand access to cutting-edge, enterprise-level technology and expert technical support delivered. Their services also involve private and public cloud solutions, traditional on-premise networks, security and disaster management as well as tailored private networks, all available standalone or as part of an integrated solution.

The IT consulting company has an in-depth understanding of the business issues and IT concerns affecting their clients and pride themselves on ensuring their advice takes account of the consumer’s goals for their corporation.

Under the new contract, the South Australian-based company has enhanced its dedication to becoming the Coaches Partner across the Liberty A-League Women’s team, as well as the Isuzu A-League Men’s side until the end of the 2024/25 season.

Adelaide United Commercial Director Adam Thomson said via press release:

“They are pioneers in IT and communications support and have contributed greatly to a highly productive and efficient workplace with their first-class service and expertise, consequently, we’re extremely happy to be continuing this partnership and looking forward to another successful three years together.”

Comwire IT Director Mark Fahn added via press release:

“Our collaboration with the club has enabled us to grow our business and generate the necessary brand exposure that comes along with being associated with a respected professional sporting team, the prospect of working together and being involved in new initiatives is something that excites us as a business.”

The IT expert’s brand will be visible on all the coaches’ clothing as well as displayed on matchday around the home dugout.

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Victory unites with Roasting Warehouse in culture-led partnership

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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