Brad Maloney: From the class of 1991 to Joeys coach

Brad Moloney

Few supporters who witnessed the gallant deeds of the 1991 Australian World Youth Cup squad as they progressed to the semi finals of the tournament – only to be eliminated by the host nation Portugal via a Rui Costa piledriver – would question the squad’s claim to being our greatest ever youth side.

The names just rattle off the tongue with talent like Bosnich, Kalac, Popovic, Muscat, Okon, Seal, Stanton, Corica, Bingley, Sorras and Babic directed by the coaching supremo, Les Scheinflug.

Significantly, Brad Maloney, the current Joeys coach, shared that wonderful journey with his team-mates in the Class of ’91.

All those years may have past but Maloney still carries the tradition of the famous squad in his DNA and is looking forward with great confidence to the Joey’s first Asian Cup match against Saudi Arabia on June 16 in Thailand.

At stake in this series is a place in the World Cup later this year.

In this interview with Roger Sleeman, Brad Maloney discusses the squad’s preparation for the tournament and his expectations, the realities of Australian youth football and his commitment to the Australian game after his eight-year coaching stint in Malaysia.

ROGER SLEEMAN

Was it a hard decision to return to Australia after all those years in Malaysia and Asia?

BRAD MALONEY

I thoroughly enjoyed my time in Asia working with some great people and for eight years I was fortunate to work with national teams at all levels from youth teams to the senior squads.

To come home was a pleasant surprise for me as it’s always good to work in your home country and I really enjoy the task with these young players we have here at the moment.

R.S.

Harking back to the 1991 World Youth team, what are the emotions which are evoked?

B.M.

Great memories I’ll never forget and the team, camaraderie and spirit were unbelievable.

The quality of the players in the squad was fantastic and our achievements from humble backgrounds – going to Portugal and reaching the semi finals in front of 120,000 home supporters against the likes of Luis Figo, Rui Costa and Joao Pinto who all had magnificent careers, was unforgettable.

It would be nice to replicate such success with the current youth teams.

R.S.

Is the 1991 success the benchmark which you would set for yourself in your current position?

B.M.

Had a similar conversation with somebody the other day about previously reaching the semi finals of the u/20 competition in 1991 and Barcelona Olympics in 1992.

We’ve done it in the past and I would like to recapture that glory and perhaps go one better.

R.S.

From the very outset when you were appointed to the role last August, what was your initial strategy to get things right?

B.M.

I cut my stay in Malaysia and came back to Australia as soon as I could, scouting players and identifying even more talent. We had a monitoring list which had been put together but I knew I had to build on that and widen the net for talent which has happened in the last ten months or so.

Therefore, the squad we’ve assembled for this Asian Cup is competitive and with good preparation in the next few weeks and good acclimatisation, I believe we can achieve something.

R.S

Realistically, can you really be happy with only 16 days preparation?

B.M.

A lot of other nations in Asia are already full-time at this age, even some from the age of 12 meaning by this tournament stage, they’ve been together full-time for 4-5 years.

We could do things differently but at the moment players are with their clubs.

R.S.

Talking about preparation, do you think the players have had adequate development in their formative stages and up to now?

B.M.

We’re relying on A-League and NPL academies to influence the player’s development and it would be great to have the best players playing together in a full-time environment against high-level opposition.

Unfortunately, at the moment a lot of these players aren’t playing at senior level or in first team football.

R.S.

Are you happy with the technical level of our players?

B.M.

Every country brings its own culture of playing styles and a number of the Asian countries are technically gifted, but I don’t think we’re too far off.

Physically we have a presence which we try to combine with technical aptitude.

R.S.

Are you happy with your current coaching staff?

B.M.

I am and they were in place when I took up the role – very knowledgeable, loyal and there is a great respect amongst us.

Moving forward we could add more expertise but at the moment we’re doing well.

R.S.

Who are the key players in the squad, those who could make the difference?

B.M.

Nestory Irankunda is a huge talent with all the headlines he’s made in the last few months and he was involved early in our qualification phase.

He’s now ready to be involved in a big way in these Asian Cup matches and the other key players are the Central Coast pair Miguel de Piccio and Anthony Pavlesic and Sydney F.C.’s Mitch Glassen.

Also, the core group we’ve had up to now know what to expect from me. Hopefully, the squad will jell in the lead up to the first game.

R.S.

If you were Carl Veart would you have started with Irankunda in the return leg of the semi-final against the Mariners?

B.M.

That’s the coach’s decision.

Obviously, Carl knows his capabilities and how to manage his abilities because he works with him every day and when he has come on the pitch he’s made a massive impact.

R.S.

What do you know about your opponents in the Asian Cup and how good are they based on your advanced information?

B.M.

The Saudis have played about a dozen friendly matches leading into the tournament and we expect them to be good quality and very tough.

We met China in the qualifiers, and though we got a result that day, we do expect improvement from them and another challenging match.

Tajikistan were actually in the finals last time when they met Japan and will also be hard to beat. Luckily, two viewings of their matches before playing us will be a big help for our chances.

The top two teams qualify for the quarter finals and our crossover group is Japan, Uzbekistan, Vietnam and India. The winner of the quarter final will qualify for the World Cup.

R.S.

Beyond this, what are your short term to medium term plans in coaching?

B.M.

I love working in national team setups as I’m now familiar with the landscape, particularly in Australian space. My fervent aim is to achieve with this current group.

R.S.

Would you return overseas?

B.M.

I’d never say never and I’m still in contact with the people I worked with in South East Asia, but at the moment my focus is to achieve success with Australia.

R.S

Looking back to 91, so few of those players are involved in the game. How can we change that?

B.M.

There’s not a lot of opportunity, illustrated by only Popovic,  Muscat, Okon, Corica and I working full-time in the game.

However, I’m definitely all for fast tracking Socceroos but you have to have the right people for the right job in the right environment.

R.S.

Your opinion of the A-League?

B.M.

I’ve seen many matches since I’ve been back in the country, including the Sydney derbies and the final series.

I believe the overall standard of football is high.

R.S.

Your former team-mate Steve Corica has a wealth of young talent at Sydney F.C.

Isn’t it time he cleared the deck of older players and gave these youngsters their chance, just as he was given a break to play senior football at Marconi all those years ago?

B.M.

Steve is a very experienced coach and I’m sure he’ll make the right calls.

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How Sunbury United Is Defying the Odds to Keep Grassroots Football Alive

Sunbury United stands as a cornerstone of the local community in Melbourne’s outer northwest. But for all the hard work given by local families and volunteers, the lack of funding continues to prohibit a level of growth which matches both ambition and potential.

 

Consolidating growth across the club

Soccerscene recently spoke to Club President, Sherridan Long, about the club’s ambitions going forward, the family-oriented culture, and the challenges of operating at grassroots level in Australia.

“It’s gone really well in retention of players from 2025, [and] recruiting some players who have been really keen to come to the club and are really contending over just a small handful of spots,” explained Long.

“That’s been really rewarding to see the popularity of our programme and what the team is trying to develop in terms of culture and performance, to be somewhere that people want to go to.”

Furthermore, Sunbury United’s reputation in the community continues to inspire waves of prospective junior players, who are lining up for squad vacancies.

“We’ve got waitlists for almost every age group,” Long continued.

“We’ve seen a growth in interest coming into the club and girls wanting to play football, but also lots of families wanting to move to Sunbury and join our club, or move from other clubs.”

Sunbury United is ensuring that its culture and matchday atmosphere remains a safe, welcoming place for those who matter most in grassroots football: families, players and volunteers who sustain it every week.

Planning for success on and off the pitch

Despite solidifying a successful culture off the pitch, Sunbury United are refusing to slow down. From the senior men’s team to junior age groups, high-performance remains a key objective.

“Everyone is trying to win leagues – this is something we’ve been working towards for a few years,” said Long.

“Each little milestone across the year means we’re getting closer to a senior men’s promotion or championship – it’s been over ten years since a promotion or championship at the club.”

Although several years have passed since Sunbury United saw success in the form of silverware, the club’s progress in recent seasons may yet lead to a trophy in the very near future.

But reaching this goal requires not only a cohesive effort from players and coaches, but from all stakeholders and participants within the club space. To this end, Sunbury United underwent a strategic plan set-up to align their operations with the ambitions and thoughts of everyone involved.

“We undertook some survey and stakeholder analysis through our members to understand what it is they love about Sunbury United, why they participate, where they see the club going and how they can be a part of that.”

“It was nice to hear exactly what they wanted, what they thought of and what they felt by being part of United. So that shaped our strategic plan in terms of performance, community and working together as a team.”

Ultimately, it is this balance of performance, teamwork and trust in the community which can set clubs up for success. Whether at grassroots or professional level, if everyone involved operates under shared values and vision, the silverware becomes a question of when, not if.

 

Challenges of the grassroots game

As with any club or organisation in sport, progress inevitably encounters barriers, hiccups and challenges along the way. Facility access, infrastructure quality and investment are common issues not just for Sunbury, but for all in the grassroots space.

“Most places share winter and summer sports so you can only use your space a certain amount of months a year before it turns to the summer sport,” Long outlined.

“It means that there’s no space for juniors to conduct a proper pre-season, so they’re doing it at other reserves in Hume Council and not actually at our home.”

Indeed, we have seen already the lack of investment directed towards the football community. Soccerscene recently looked into The City of Hume’s current budget, which revealed a 10:1 funding imbalance between AFL and the beautiful game. For Sunbury United, and many other clubs, the impact is undeniable.

“We can’t fill the second or third women’s team because there’s no infrastructure to facilitate changing between boys and girls changing room on the flick of a dime. You’re not only balancing access between two squads and gendered safe spaces, but also junior and senior spaces,” Long explained.

“We’re limited by aspirations being within the lines and being within the physical building that we have. Investment in football infrastructure would be a game-changer.”

It’s a common theme in Australia’s grassroots landscape. Clubs with loyal supporters, interested players and a desire to develop, continue to be restricted by the boundaries of their facilities.

It is not about demand. It’s about necessity. If clubs like Sunbury United are to continue working towards player development and squad expansion, external investment is a must-have.

 

Fighting for the future

As Sunbury United continues to strengthen bonds with the surrounding community and within the club, the foundations are ready for the seasons to come. From youth teams to seniors, the club continues to emphasise connection as a fundamental principle.

“We sit under one umbrella. We’re not two separate committees or two clubs,” Long revealed, expressing the idea behind a connected senior’s and junior’s set-up.

“It’s important to the long-term sustainability and longevity of our club, not just to the performance side, that everyone’s invested and feels a part of something, and that they can be involved.”

One club, one philosophy and one family. Grassroots football will continue to throw its challenges for years to come, but Sunbury are, and will be, more united than ever.

Filopoulos: Football Must Move Beyond Campaigns to Win Fans for Good

Global marketing and advisory firm Bastion has strengthened its leadership team with the appointment of Peter Filopoulos as Managing Director, Experience. This decision brings one of Australian football’s most influential administrators into a new phase of the sports business landscape.

Filopoulos, who has held senior roles across Football Australia, Football Victoria and Perth Glory, will lead Bastion’s experiential and partnerships division, applying a football-informed lens to brand engagement.

Drawing on his time in the game, Filopoulos emphasised the importance of cohesion in building meaningful fan connections.

“For me, the biggest lesson is that fans don’t see brand, content and experience as individual silos, they experience it all as one connected ecosystem,” he said.

“At Football Australia, the work resonated most when everything was aligned; the team, the narrative, the partners and the matchday experience all working together to feel cohesive and authentic. That’s when engagement moves beyond interaction and becomes something far more meaningful.”

He added that too many organisations still treat fan engagement as short-term.

“Where a lot of organisations fall short is treating fan engagement as a campaign. It’s not, it’s an always-on system.”

Filopoulos’ move reflects a broader shift within football, where commercial growth is increasingly driven by experience-led strategy.

“At Bastion, we put experience at the centre—because it’s where the brand comes to life, where partners integrate in a way that adds real value and where fans genuinely connect,” he said.

“Our focus is on building platforms that bring fans closer to the brand… Get that right, and you’re creating something people actively want to be part of.”

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