Bayern Munich Posts Record Revenue in 2024/25, Continues Financial Dominance

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Allianz Arena exterior at nigh

Bayern Munich has achieved record revenue for the 2024/25 financial year, with turnover climbing 2.8 per cent to €978.3 million (US$1.13 billion). This milestone reflects the club’s continued success on the field and its commercial strength off it.

Revenue and Profit

Matchday income led the way, bringing in €260.7 million as fans packed the Allianz Arena throughout the season. Sponsorship revenue followed at €240.4 million, underlining Bayern’s strong appeal to global brands. In addition, the club generated €111.7 million from player transfers, €105.3 million from media rights, and €150.5 million from merchandise sales, showing the club’s diverse income streams.

The club invested heavily in its team and operations, spending €408.3 million on wages and €310 million on operating costs, covering stadium operations, facilities, and other essentials. Even with these outlays, Bayern posted a pre‑tax profit of €42.5 million, demonstrating careful financial management.

CEO Jan-Christian Dreesen said, “Despite turbulent times and a transfer market that has reached new heights, we have once again achieved record revenues and solid profits. This shows the extraordinary strength and stability of our club. We don’t spend more than we earn, and this philosophy will guide us in the years ahead.”

Membership and Commercial Growth

The club welcomed 50,000 new members over the past year, taking total membership to 432,500. Herbert Hainer was re-elected as president, providing continuity and steady leadership.

Meanwhile, UEFA confirmed that Allianz Arena will host the 2028 Champions League final. Wembley Stadium and Barcelona’s Camp Nou will compete to host the 2029 edition. Hosting such a prestigious event highlights Bayern’s stature in European football.

Bayern continues to attract top sponsors. Deutsche Telekom renewed its €65 million a year jersey sponsorship, Emirates signed a platinum partnership worth €5 million annually, and Visit Rwanda updated its commercial agreement. These deals underline the club’s ability to generate revenue off the pitch as well as on it.

Looking ahead, Bayern stands to benefit from the Bundesliga’s new domestic media rights deals, valued at €1.12 billion per year with DAZN and Sky Sports. Given the club’s consistent top‑tier performance, it is expected to claim the largest share of these distributions.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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