Atomic Data the Official IT Partner for FC Cincinnati

Alex Bagdasarian17/05/2023 5:55 am17/05/2023

Image credit: FC Cincinnati

Atomic Data is the Official IT Partner of FC Cincinnati, as well as the Official Wi-Fi Provider and the 300 suite-level sponsor at TQL Stadium.

The long-standing partnership between both parties is a five-year agreement that has improved over time, with the exclusive naming rights partner intended for the 300-level suites and also the fan-facing Wi-Fi at TQL Stadium, this season has seen the suite levels renamed to the ‘Atomic Data Suite Level’, with the fans able to connect to the free stadium Wi-Fi using the name ‘#AtomicData FanWiFi@TQLStadium’.

FC Cincinnati Co-CEO Jeff Berding said via press release:

“Atomic Data has been a reliable partner since we began building TQL Stadium in 2019, we are excited to continue this valuable partnership to provide our fans with free, accessible Wi-Fi on gamedays, and exceptional IT for our club, we are also proud to unveil the ‘Atomic Data Suite Level’ for fans this season and beyond.”

Atomic Data CEO Jim Wolford added via press release:

“FC Cincinnati is one of those Clubs that puts its money where its mouth is, they view technology as a means to differentiate their brand, and we couldn’t agree more, so it was only natural to build upon our past wins together and cement the partnership with this long-term agreement, we look forward to bringing the best in sports and venue technology to FC Cincinnati and its fans.”

The way that this relationship transpired is when Atomic Data was performing duties for FC Cincinnati’s owner’s technology representative and supplied holistic technology, while the construction was taking place at the TQL Stadium.

With the under-budget stadium launch a successful outcome, this resulted in the collaboration developing to a greater extent in 2021 which included comprehensive IT in regards to a service for the club’s Cincinnati office and Mercy Health Training Centre.

Atomic Data will be providing their expertise in information security hardening, systems upgrades, virtual CIO/CTO/CISO consulting, as well as other IT assistance.

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Victory unites with Roasting Warehouse in culture-led partnership

Patrick Irving16/04/2026 8:55 am16/04/2026

Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

Patrick Irving15/04/2026 6:05 am14/04/2026

Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.