Apex Steel confirmed as name partner of SA women’s leagues

Jack Huggett17/12/2024 5:55 am14/12/2024

Image credit: Football South Australia

Apex Steel Supplies has been confirmed as a naming rights partner of South Australia’s top tier women’s leagues. In collaboration with Football South Australia (FSA), Apex Steel will brand with the Women’s State League (WSL) and the Women’s National Premier League South Australia (WNPLSA).

Operating since 1994, Apex Steel Supplies is one of the most major privately owned steel companies in Australia, with networks across the country. Through the partnership, Apex Steel demonstrates itself as a strong supporter of South Australian and women’s sport.

Football South Australia CEO, Michael Carter, warmly welcomed Apex Steel into the FSA community.

“We are delighted to welcome Apex Steel Supplies to the Football SA family,” he said via press release.

“To secure Apex Steel Supplies as the Women’s National Premier League and Women’s State League naming rights partner days from our 2025 season fixture announcement is a great outcome for the game.

“Women’s football continues a strong trajectory, and investment from local South Australian brands is great for the state and local game. On behalf of the entire football family, I want to thank Apex Steel Supplies Managing Director John for his support.”

Managing Director of Apex Steel Supplies, John Konstandopoulos, expressed pride for the collaboration and looked to the future.

“Apex Steel Supplies is proud to be onboard as naming rights partner with the most competitive Women’s Football Leagues in the state,” he said in a press release.

“We look forward to seeing WNPLSA and WSL teams take to the pitch with our support, and we’re honoured to be a part of this journey.

“We’re confident that this partnership will be beneficial to both parties and wish the women’s teams a successful season ahead.”

The partnership between Football South Australia and Apex Steel Supplies presents a fresh and invigorating spark for women’s football, continuing to drive the forward momentum of the sport at a local level.

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Victory unites with Roasting Warehouse in culture-led partnership

Patrick Irving16/04/2026 8:55 am16/04/2026

Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

Declan Chan15/04/2026 6:15 am14/04/2026

Image Credit: Shutterstock

Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.