A-Leagues Unite Round attendances grow by over 50% in its second edition

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Image Credit: Sydney FC X

The A-Leagues concluded their second edition of ‘Unite Round’ over the weekend, with a substantial crowd increase achieved when compared to last year’s event.

Attendances were up by over 50% on the first-ever Unite Round, with a cumulative match attendance of more than 71,000 spectators.

33 goals were scored across the 12 games at Allianz Stadium and Netstrata Jubilee Stadium, in what was an entertaining round of domestic football.

Other activities were organised for the celebration of football, including a huge grassroots Unite Cup tournament, Girls Unite clinics, buzzing fan zones and a multicultural march.

Speaking in relation to Unite Round 2024/25, Nick Garcia, A-Leagues Commissioner, stated: “It was a turbulent build up with a ticketing outage, a change in venue for our six Ninja A-League Women matches and a planned train strike – but we’re really proud to have welcomed 50% more fans from across Australia and New Zealand to Sydney compared to our first-ever Unite Round.

“We worked with fans, clubs and our event partners to evolve and elevate the fan experience, and across the weekend, Kogarah and Moore Park were a buzz with grassroots activities and fans celebrating the world game.

“We had more than 600 fans, representing 40 countries, take part in our multicultural march on Friday night to honour the cultural diversity of our game. While current stars from the Ninja A-League Women led the next generation of stars in our Girls Unite Gala Days, and almost 100 grassroots teams battled it out across Moore Park to be crowned the first Unite Cup champions.

“We really believe in the long term potential of this partnership with the NSW Government and Destination NSW, establishing a new tradition and welcoming football fans from across Australia and New Zealand to electrify this incredible city. This event really resonates with our young and diverse fanbase, and aligns with our drive to unite communities through a shared love of football. It’s the pinnacle weekend of professional football, and we hope this is a tradition that we can continue to build on and grow in the coming years.”

Past and present A-League players also participated in fan zone activities alongside supporters, with players also acknowledged at the match-day function as a part of the league’s ongoing celebrations of its 20th season.

The A-Leagues have had a great start to the season according to Garcia, noting increases in key metrics in the opening rounds overall.

“It’s been a really strong start to our 20th season,” he said.

“Crowds have grown by 30% year-on-year across the first four rounds of the Isuzu UTE A-League Men, while the new Saturday night doubleheader on 10 Bold has also increased the free-to-air national audience by 34%. We look forward to continuing this momentum across both leagues as we move into the summer period.”

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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