ChyronHego: Delivering sport performance technology worldwide

Liam Watson
ChyronHego is renowned as a worldwide leader for sport performance technology, working with professional teams, leagues, coaches and stadia.

ChyronHego is renowned as a global leader for sport performance technology, working with professional teams, leagues, coaches and stadia worldwide. 

Their massive client list features some of the biggest names in football, including league-wide deals with the Premier League, and the top two divisions of German Bundesliga.  

ChyronHego have proven themselves to be the number one choice as a tracking provider for technological advancement. They’ve been collaborating with both the UEFA Champions League and Europa League, as well as being the preferred supplier for the recent 2018 FIFA World Cup and UEFA European Championships. 

All this major success is largely due to ChyronHego’s award winning solution, TRACAB Optical Tracking. This data capturing offers quality, accurate and reliable data. The essence of this system is to determine the positions of every player on the pitch, along with referees and even the ball. The data will then be outputted live, giving real-time X, Y and Z positional coordinates.  

TRACAB data has been a go-to source for clubs, federations and broadcasters across the world who are looking at ways to access new detailed metrics related to players and teams. The open streamed format of the data is key to making it a real success and offers a more detailed interpretation for finding out what contributes to elite performance in professional football. 

With key information on hand, it allows club sport scientists, conditioning staff and performance analysts to make more informed decisions on the following: 

  • Player recovery protocols and training/match loads. 
  • Benchmark against previous performances. 
  • Benchmark against fellow league performers. 
  • Benchmark against league averages. 
  • Positional awareness evaluation. 
  • Tactical team assessment. 
  • Player pressure values. 
  • Physical metrics in and out of possession. 
  • Interrogate data in ways that suit clients’ needs. 

In 2019, ChyronHego introduced TRACAB Gen5, further enhancing the quality of data collection. Significant improvements were made in tracking quality and accuracy, driven by completely redesigned algorithms, a richer array of camera angles, and powerful new AI features for player, number, and colour recognition. 

“TRACAB has always been the most accurate sports tracking system in the world, but with TRACAB Gen5 we’ve made it exponentially better,” president of sports at ChyronHego, Rickard Öhrn said.  

“We’ve overhauled and improved our AI-based image detection tracking algorithms from the ground up to ensure maximum accuracy and the lowest latency. 

“We’re combining these advanced algorithms with multiple high-resolution camera angles, which means we can deliver the highest quality data feed on the market ­— in real-time — and provide an even greater value for leagues, federations and teams, betting companies, broadcasters, and OTT rights holders producing virtual graphics and enhancements for better fan engagement.” 

TRACAB Gen5 has a distributed camera architecture where cameras can be deployed on both sides of the field and behind each goal to capture action from four different angles.  

The flexibility that is offered from the system of multiple camera views allows Gen5 to track every object on the field at a much higher resolution. By stitching and utilising these camera views within TRACAB’s industry-leading computer vision algorithms, Gen5 is able to deliver the highest accuracy of ball and player tracking data in the global sports market.  

The accuracy of player identities is increased through TRACAB Gen5’s AI capabilities, that enables the system to recognise and distinguish player numbers and jersey colours from any angle. Where preferred by clients, this capability also allows for the removal of operators from on-site operations. 

Coach Paint plays a massive part in displaying the data that comes from TRACAB. It supports teams, coaches, pundits, and producers in creating world-class video assets using live, pre and post-game footage. You would see it in sports broadcasts such as Monday Night Football from the UK. 

The use of Coach Paint has revolutionised the way clubs can present video to players. Coach Paint clients have included Premier League’s Chelsea and Arsenal, Serie A’s Juventus and a variety of clubs in England, France, Germany, Italy, Spain, Portugal, Sweden, Finland, Denmark, Turkey, Israel, Qatar, America, Brazil, Argentina and Thailand, to showcase the worldwide reach.  

Coach Paint is also highly adaptable, having been adopted in Rugby Union, Rugby League, NHL, NFL and MLB. 

The graphics presented by Coach Paint will give insights to coaching staff and managers who can then communicate it with players, whether it be live or pre-recorded. This is essential for any coaches looking to implement game plans and develop a players’ positional awareness.

For professional sport clubs, having access to this information on a regular basis is vital for the training ground or on game day. 

To see more on ChyronHego including their latest news and innovations, you can find it here. 

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GIS Masterclass: Fan Engagement and Marketing with Terry Lynam and Karen Grega

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Image Credit: Global Institute of Sport

The Global Institute of Sport recently hosted a masterclass on Fan Engagement and Marketing, bringing together two industry leaders to tackle the field’s most pressing issues.

The Global Institute of Sport (GIS), which offers a Master’s in Sports Business and Sports Analytics through the University of Newcastle, regularly holds masterclasses with industry leaders as part of its curriculum.

The latest focused on fan engagement and marketing, covering two key themes: the growing tension between live sport and online streaming, and the role of data in shaping the fan experience.

The panelists 

Terry Lynam recently concluded her role as General Manager of Fan Experience and Events at Football Australia, overseeing the AFC Women’s Asian Cup on home soil.

Karen Grega is an experienced sports management consultant with a multi-code background. She currently represents Football Coaches Australia (FCA) and Heartbeat of Football, and has previously worked with Sydney Cricket Ground, Venues NSW and Sydney FC.

Live Sport and social media.

Terry Lynam opened with a pointed statement — one she acknowledged would be controversial. She argued that the sense of community unique to live sport is being eroded by social media and ‘snippet’ consumption.

Central to her concern is how marketing teams are failing to segment their audiences, treating casual online viewers the same as matchday fans.

“If they aren’t spending money on the sport we shouldn’t count them as spectators to the same level as match going fans.”

“What we want to consider as marketeers is how much we want to give away and how much we want our live sport element to remain,” Lynam said.

Grega echoed the sentiment, arguing fan engagement ultimately comes down to human connection. “It’s not rocket science.”

She suggested the industry revisit the concept of sport as a family outing to recapture that communal experience.

Data Driving Decisions

Both panelists highlighted data and analytics as central to modern fan engagement.

Grega recalled the introduction of computerised turnstiles as a turning point, enabling teams to track crowd movements and optimise staffing and entry times.

She also noted the continued value of fan surveys in informing marketing decisions.

Lynam pointed to ticketing technology as a significant data frontier.

Modern platforms like Ticketmaster’s ticket-transfer system now provide detailed customer insights.

“It allows us to have a better understanding of who’s getting the ticket and how they transport themselves there or when they arrive,”

“We can personalise their journey and sell content to them,” Lynam commented. 

The discussion also touched on data sourced from social media and on-field player tracking, as well as interactive stadium technology gaining traction in the US.

This included holographic assistants and player headset interactions that bring a broadcast-style experience to live events.

Activations That Educate

Activations rounded out the masterclass, with Lynam detailing how she created a fan zone on a modest budget for the Women’s Asian Cup.

The activation featured charitable partnerships focused on women’s health, including Heartbeat of Football, Endometriosis Australia and Share the Dignity.

“I’m very hopeful that that type of idea gets pushed through on other sporting events,” Lynam said.

Grega elaborated on the Heartbeat of Football activation, highlighting how a competitive element built around CPR and heart health kept fans engaged while also educating them.

“The whole health hub ticked all the boxes — it was immersive, it was interactive, it was there for all ages, both sexes.”

“That sort of blueprint is one that should be replicated as much as possible,” Explained Karen Grega

The masterclass offered students and industry professionals a valuable window into contemporary sports marketing.

As the competition for fan attention intensifies, the blend of live experience, smart data use, and purposeful activations can help define the next chapters of fan engagement.

Eastern Suburbs Football Association Announces First All-Female Referee Course and Expanded Women’s Competition

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Image Credit: Football NSW

The Eastern Suburbs Football Association has opened its 2026 season with three structural investments that reflect the growing ambition of community football associations to address participation, representation and development gaps simultaneously, beginning with the delivery of its first all-female Football Match Official Course.

The course, held at Matraville Sports High School and led by female liaison committee member Michelle Hilton and 2025 Referee of the Year Ariella Richards, brought 25 new female referees into the association ahead of Round 1. The initiative targets one of the most persistent imbalances in community sport, with women remaining significantly underrepresented in officiating roles at every level of the game, by creating a dedicated entry point separate from the mixed course environment that many women find unwelcoming.

The Women’s Premier League has also expanded, now featuring eleven teams and introducing a WPL1 and WPL2 structure following the first ten rounds of the season. The tiered format creates more competition opportunities for clubs across the region while providing a clearer development pathway for teams at different stages of growth. Returning clubs Randwick City, Glebe Wanderers, Easts FC and Sydney University join established sides in what the association describes as one of its most competitive women’s seasons. ESFA clubs have continued to perform strongly in state-wide competitions including the Football NSW Sapphire Cup, State Cup and Champion of Champions.

Building the next generation

The season opened with an inaugural Development League Gala Day for Under-9 to Under-12 boys and girls, bringing eight clubs together in a structured development environment ahead of Round 1. Sydney FC A-League Women’s players attended the event and engaged directly with young participants, a deliberate effort to connect grassroots players with visible examples of where the pathway leads.

“We are committed to creating more opportunities for clubs, players, coaches and referees to thrive, with a strong focus on participation opportunities to suit participants of all abilities and aspirations,” said ESFA CEO John Boulous.

The three initiatives, a new referee entry point for women, an expanded women’s competition structure, and a development-focused junior gala day with elite role models present, together reflect an association responding to the participation pressures the AFC Women’s Asian Cup has brought into sharp relief across Australian football.

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