Adelaide United Extend Deal with McDonald’s Until 2028

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Adelaide United has confirmed the extension of McDonald’s Australia Ltd Platinum collaboration until the end of the 2027/28 season.

The renewed deal continues McDonald’s Australia investment in the community football scene, remaining the club’s Community Foundation Partner across the Community Clinics, Development Programs, and School Holiday curriculums.

The fast food chain will also remain as the football Club’s Supporting Partner of the United Clubs Program which supports grassroots football across South Australia.

The strategic collaboration adds to the near decade of alliance between Adelaide United and McDonald’s Australia which began in 2016.

This extended partnership is a significant milestone in Adelaide United’s commercial journey, making McDonald’s Australia one of the club’s most successful partners.

McDonald’s Australia will keep its branding on the sleeves of the Isuzu UTE A-League Men’s and Ninja A-League Women’s home and away kits, as well as supporting fan engagement with McDonald’s Partnership Match Days per season and family-friendly events planned for Coopers Stadium.

McDonald’s Australia Senior Marketing Director, Mary Vrancic stated how incredibly proud they were to have the partnership extended for another three seasons.

“Since 2016, we’ve worked together to build meaningful community programs that inspire young players and bring families together through football,” he said via press release.

“We’re excited to continue supporting the next generation through our clinics, development programs, and United Clubs, and we can’t wait to see what the next chapter holds for this longstanding partnership.”

Adelaide United Commercial Manager, Gianluca Girolamo commented on the longstanding partnership and how the commitment of McDonald’s to stay with the club to 2028 is a fantastic endorsement.

“McDonald’s shares our vision of growing the game at every level, from grassroots to the elite. This partnership extension allows us to build on that legacy and continue delivering meaningful experiences to our community, players, and fans,” he said via press release.

MacDonald’s Australia Ltd. has joined forces with professional and local football clubs around the country, including Melbourne City FC, as well as with the A-Leagues and the Australian Professional Leagues.

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Victory unites with Roasting Warehouse in culture-led partnership

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The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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