Bonvilla Estate Aligns with Newcastle Jets

Alex Bagdasarian28/08/2025 6:05 am27/08/2025

Image credit: IOIO IMAGES / Shutterstock.com

The Newcastle Jets are excited to welcome Bonvilla Estate as the club’s official wine brand.

Celebrating Local Heritage Through Premium Wines

As part of the collaboration, the Jets will host special events at Bonvilla Estate in Pokolbin, while fans can also enjoy Bonvilla wines as part of the club’s premium matchday experience.

Bonvilla Estate is a family-run vineyard in the Hunter Valley, known for its breath-taking views and a cellar door that was recently recognised as a finalist for Cellar Door of the Year at the Hunter Valley Wine and Tourism Awards.

Bonvilla Estate stays true to its Hunter Valley roots, producing single-vineyard wines from vines planted over 30 years ago. The vineyard reflects the region’s rich heritage, dating back to 1832 when James Busby returned from Europe with 20,000 vine cuttings a moment that helped establish the Hunter Valley as Australia’s first great wine region.

Owner of Bonvilla Estate, Allan McKeown, said the vineyard is thrilled to join forces with the Newcastle Jets, bringing their award-winning wines to fans and celebrating the shared Hunter Valley connection.

“As a proud Newcastle owned family vineyard, Bonvilla is delighted to be the official Newcastle Jets wine partner, joining together two passionate Hunter Valley brands. We look forward to introducing our award-winning premium wines to Jets members and supporters and welcoming them to our stunning Hunter Valley cellar door. With a fantastic start to the 2025/2026 campaign, it looks like we will have plenty of occasions to toast Jets victories with Bonvilla Estate wines,” she said via press release.

“We have been very impressed with the Jets ownership and management team and their plans to rebuild this football club. Our innovative Jets partnership is our first foray into the sports and lifestyle market which will see some exciting activations during the season which will delight both Jets fans and Bonvilla Estate members.”

Conclusion

The Newcastle Jets and Bonvilla Estate alliance represents a strategic collaboration, leveraging shared Hunter Valley heritage to enhance fan engagement, premium matchday offerings, and brand activation opportunities, strengthening commercial growth while delivering unique experiences for supporters and stakeholders alike.

Previous ArticleFootball Queensland Launches Institute of Business and SportNext ArticleBrisbane Roar Strengthens Ties with Cannon Logistics

Victory unites with Roasting Warehouse in culture-led partnership

Patrick Irving16/04/2026 8:55 am16/04/2026

Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

Patrick Irving15/04/2026 6:05 am14/04/2026

Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.