Lechia Gdańsk secures LV BET as new front-of-shirt sponsor

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Image Credit: Dziurek / Shutterstock.com

Lechia Gdańsk has confirmed LV BET as the club’s new front-of-shirt sponsor, ending a nearly two-year period without a major shirt partner. The announcement comes ahead of the team’s upcoming clash with GKS Katowice and marks a significant expansion of the club’s partnership with the Polish betting company, which first came on board as a sleeve sponsor in January 2025.

This milestone not only addresses one of the most visible commercial gaps in Polish football but also represents a turning point in Lechia’s broader commercial recovery following a challenging period marked by financial instability and relegation.

A Fresh Start After a Lengthy Gap

Lechia Gdańsk has been without a major shirt sponsor since mid-2023, when its previous deal with eToro came to an end. The absence of a lead sponsor had become a symbol of the club’s off-field struggles and downturn in performance.

The agreement with LV BET signals a fresh chapter for the club, representing its first major sponsorship deal since embarking on a rebuild in the Polish second division.

Rapid Growth in Partnership

LV BET began its association with Lechia on 31 January 2025, initially featuring on the team’s sleeves, in-stadium signage, and across digital marketing assets. In just four months, the relationship has grown significantly, culminating in a full upgrade to front-of-shirt sponsor status.

Having operated in the Polish betting market since 2016, LV BET now takes on the role of Lechia’s principal commercial partner, with increased visibility across merchandise, digital channels, and fan engagement platforms.

Lechia’s Commercial Director, Paweł Kokosza, said the rapid growth of the alliance with LV BET reflects a shared commitment to long-term success.

“When we started working with LV BET in January, it was an important step and a chance to build something long-term,” he said via press release.

“Seeing our partner increase their commitment so soon and appear on the front of the shirt is a great signal.”

Strategic Boost for Club and Sponsor

The timing of this deal is pivotal, as Lechia Gdańsk continues its efforts to regain stability both on and off the field. The collaboration provides a welcome financial injection and strengthens the club’s profile as it seeks to attract additional sponsors and commercial allies.

For LV BET, the move reflects a strategic commitment to regional football clubs with passionate supporter bases and long-term growth potential.

CEO of LV BET, Marcin Doszczeczko, said the decision to step up as main sponsor reflects the company’s strong belief in the club’s direction and leadership.

“We entered this project with belief in the club’s potential and the people behind it,” he said via press release.

“Taking the main sponsor role is a natural continuation of that vision.”

This partnership marks a promising new chapter for Lechia Gdańsk, signalling renewed commercial stability and shared ambition as both club and sponsor look to build a successful future together.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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