Football Queensland TV sees record viewership growth in 2024

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Football Queensland’s digital broadcasting platform, FQTV, has achieved remarkable growth in 2024, viewership across all competitions increased by 23%, with an additional 315,000 viewers tuning in to Queensland football content.

The platform’s success has been particularly evident in women’s football, which experienced an extraordinary 113% surge in viewership, attracting 118,000 new viewers. This growth aligns with Queensland’s record-breaking 44% increase in female participation for 2024.

FQTV’s Match Centre remains the primary platform for streaming Queensland’s major football competitions, including the National Premier Leagues Queensland, Football Queensland Premier League, and various statewide tournaments.

Football Queensland CEO Robert Cavallucci highlighted the significance of this achievement.

“This year’s viewership surge is a testament to the growing demand for local football content as FQ recorded an additional 315,000 viewers tuning in to watch Queensland’s football action on FQTV, demonstrating the expanding reach and increasing interest in high-quality, community-driven football,” he said via FQ press release.

“Through the streaming of matches on FQTV’s Match Centre, clubs gain exposure to a much larger audience, which is key to strengthening community and commercial ties and is an invaluable tool for clubs to showcase their on-field talent, captivate new supporters to boost matchday attendances, and increase sponsorship value and opportunity.”

The platform has also seen significant growth in regional football coverage, expanding its streaming services to include more matches from the Kappa Pro Series and statewide Kappa Queensland Cup.

Looking ahead to major sporting events, including the AFC Women’s Asian Cup Australia 2026™ and Brisbane 2032 Olympic Games, Cavallucci emphasised the platform’s role in capitalising on football’s growing momentum.

“With the excitement following the FIFA Women’s World Cup 2023™ and upcoming events such as the AFC Women’s Asian Cup Australia 2026™ and the Brisbane 2032 Olympic Games, local clubs now have an unprecedented opportunity to capitalise on this momentum,” he added via FQ press release.

FQTV’s Match Centre’s increased viewership is a strong indicator for the growing support local football is receiving from their fan base in Queensland. Local football has been struggling for recognition in Australia and this data proves that the sport’s growth opportunity is there.

With the coming second tier in 2025, the Australian football pyramid is gaining community and financial support.

This news from one of Australia’s strongest footballing states only strengthens the popularity for the sport and its justified call for support to develop.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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