Auckland FC confirmed Jani-King as latest collaboration

Jack Huggett20/11/2024 5:55 am19/11/2024

Image credit: Top Athletes NZ Instagram

Auckland FC has welcomed franchise cleaning company Jani-King (NZ) as the club’s latest partner.

Jani-King will become Auckland’s “Official Cleaning Partner” and a sponsor of the “Group of the Knight” video board. As a “Group of the Knight” sponsor, Jani-King’s advertisements and messaging will be seen by thousands of fans attending Auckland FC home games.

The collaboration marks a significant move for Auckland FC who have rapidly grown their portfolio through a number of high-profile deals, despite their short existence as a club.

Jani-King is one of New Zealand’s largest commercial cleaning companies, operating 550 franchises and delivering services to 3,000 clients. The organisation prides itself on meeting the demands of its customers by delivering quality sustainable cleaning solutions.

Jani-King recently demonstrated this commitment to sustainability by winning the Excellence in Sustainability Award at the Westpac New Zealand Franchise of the Year Awards.

Jani-King credited this success to its Eco-benign® probiotic cleaning system, Toitū Carbon Compatible carbon management, Toitū Enviromark® Diamond-level certification, and unique partnerships which work for a green future.

CEO of Jani-King, Nick James, expressed his enthusiasm for the deal.

“It is an exciting time for both Auckland FC and Jani-King. Both brands are growing at pace and fully focused on delivery results,” he said via press release.

“Whether that’s clean sheets in the case of Auckland FC, or the clean commercial workspaces provided by Jani-King.”

CEO of Auckland FC, Nick Becker, welcomed the partnership and applauded Jani-King’s commitment to development and customer satisfaction.

“The team at Jani-King have proven to be excellent partners. They understand how we work and what we are trying to achieve with Auckland FC, both as a sporting organisation and community hub,” he said via press release.

“Having them onboard will allow to continue to grow and achieve our aims of being a club for all Aucklanders.”

Jani-King advertising will appear at Auckland FC’s next home game against the Newcastle Jets, on Saturday, November 30.

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Victory unites with Roasting Warehouse in culture-led partnership

Patrick Irving16/04/2026 8:55 am16/04/2026

Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

Patrick Irving15/04/2026 6:05 am14/04/2026

Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.