Melbourne Victory welcomes Zib Digital as a partner

Alex Bagdasarian15/11/2024 6:05 am13/11/2024

Image credit: Melbourne Victory Facebook

Melbourne Victory is excited to introduce Zib Digital as the Club’s leading Digital Marketing Partner for the 2024/25 season.

This collaboration underscores Melbourne Victory’s commitment to boosting fan and business engagement through innovative digital strategies, utilising Zib Digital’s expertise in connecting brands with audiences via digital marketing.

With a shared commitment to digital excellence, Zib Digital will play a key role in helping the Club strengthen its online presence and deepen community ties.

The company boasts a dedicated team of over 140 digital specialists across Australia and New Zealand, each bringing expertise in areas such as SEO, Google Ads, social media, email marketing, content writing, and digital design. With experience working with over 800 clients, from small businesses to national sportswear retailers, they have a proven track record of delivering exceptional results.

The team of experts combines their skills and experience to develop customised, data-driven digital strategies designed to meet the unique needs of each client.

Melbourne Victory Managing Director, Caroline Carnegie, shared her enthusiasm for the deal via press release.

“We’re thrilled to welcome Zib Digital as our Premier Digital Marketing Partner. Zib Digital’s dedication to digital innovation aligns perfectly with our vision to Lead, Unite, Connect, and Inspire. Together, we look forward to delivering unique and engaging experiences for our fans and highlight and amplify Melbourne Victory and football, in this, our 20th season, to the broader community.”

Nicole Wagenecht, Chief Growth Officer at Zib Digital, also commented via press release.

“This partnership with Melbourne Victory is an exciting step for us, as we join forces with Australia’s most iconic football club. We’re dedicated to helping Melbourne Victory reach new heights in digital engagement, bringing fans closer to the action and creating more impactful experiences.”

Through this alliance, Melbourne Victory and Zib Digital seek to foster meaningful digital engagement, enriching the experience for Melbourne Victory fans.

To learn more about Zib Digital, click here.

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Victory unites with Roasting Warehouse in culture-led partnership

Patrick Irving16/04/2026 8:55 am16/04/2026

Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

Patrick Irving15/04/2026 6:05 am14/04/2026

Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.