Macarthur FC secures SipEnergy as new front-of-shirt sponsor

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Image credit: IOIO IMAGES / Shutterstock.com

Macarthur FC confirmed a new two-year partnership with SipEnergy, who will serve as the official front-of-shirt sponsor for the 2024/25 Isuzu UTE A-League season.

This collaboration marks a significant milestone for Macarthur FC as the club continues to build its success both on and off the field.

The alliance between Macarthur FC and SipEnergy, a leading provider of sustainable energy solutions, reflects a shared commitment to innovation, community engagement, and excellence.

Throughout the season, SipEnergy will be offering a variety of promotions and opportunities exclusively to the Bulls’ members and fans.

For the 2024/25 season, SipEnergy is offering an exclusive 15% discount on all solar systems to Macarthur FC members and fans, applicable to residential, commercial, and industrial installations.

The Bulls’ dedication to renewable energy, including several major commercial projects completed with SipEnergy, made this partnership a natural fit, promoting solar and battery solutions.

Macarthur FC’s Group CEO, Sam Krslovic expressed his enthusiasm about the new partnership.

“We are thrilled to bring SipEnergy on board for the next two seasons,” Krslovic mentioned in a club statement.

“Having SipEnergy as our front of shirt partner for the upcoming seasons is a testament to the strength and ambition of our club working for and giving back to our community. We look forward to a successful journey together over the next two years.

“Macarthur FC would like to thank SipEnergy for their commitment and investment in the future of the Macarthur Bulls.”

SipEnergy’s branding will be featured on Macarthur FC’s playing kits starting with the 2024/25 Isuzu UTE A-League season.

SipEnergy Director, Nicholas Sipple spoke about the importance of connecting with the club and local community with the partnership.

“We are thrilled to announce our partnership with Macarthur FC as a proud new sponsor, as SipEnergy is committed to supporting the growth of this incredible Football Club,” said Sipple in a statement.

“At SipEnergy we strongly believe in the power of sport, particularly in how football brings communities together. SipEnergy are excited for the opportunity to educate the club’s members and fans of the benefits of how renewable solar electricity and batteries can bring substantial savings on power bills.

“SipEnergy aims to not only give back to the community but also to protect our environment.

“SipEnergy can’t wait to begin this journey with Macarthur FC and contribute to its success on and off the field.”

This partnership is a major win for the Bulls, securing a top-tier front-of-shirt sponsor while also offering fans valuable discounts on energy solutions.

The alignment of shared values between both parties makes this a perfect match, providing exactly what the club needs to strengthen its corporate portfolio off the pitch.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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