Sydney FC women’s team breaking notable records

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Sydney FC Women membership
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Sydney FC Women’s team have broken the record for Liberty A-League Pass and regular memberships in a single season following the Matildas’ success at the home World Cup.

The Sky Blues surpassed 10,000 Liberty A-League Pass memberships for under 16 year-olds and more than 2,200 people have also signed up for the regular Liberty A-League Membership which is a Sydney FC Women’s record as well.

The crowd numbers also don’t lie about the league and club’s growth with an almost 300% growth from last season alone and nearly 12,000 fans flocking to watch the Sydney derby on opening weekend.

Sydney FC Chief Executive Officer Mark Aubrey explained how this exciting milestone is just the first step in seeing the women’s game skyrocket in Australia.

“Our Memberships are continuing to grow at an incredible pace, we are very pleased to see that we are breaking records and that our Members are increasing as our 2023/2024 campaign progresses.” Aubrey said in a club press release.

“We couldn’t be prouder of our fantastic squad and our coaching staff who give it their all to put on a show for our Members and fans each week.

“However our work is nowhere near finished and we want women’s football to grow even larger, so we encourage anyone who enjoyed the latest FIFA Women’s World Cup to continue supporting football and sign up for a Membership,” he continued.

“We’d love to see even more people heading to enjoy our games at Leichhardt Oval in the coming months.”

Sydney FC have six remaining matches at Leichhardt Oval and two at Allianz Arena, setting up a blockbuster schedule that should prove to see many members and fans flock to watch the Liberty A-League reigning premiers.

Sydney FC have taken full advantage of the massive success that the FIFA Women’s World Cup was and have set up an incredible foundation that includes the next generation of fans growing up supporting the Sky Blues.

Crowd and viewership numbers of the league prove it is only going in one direction and that’s straight up, a great example of the league using the leveraging power of a World Cup to boost participation and memberships.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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