Western Sydney Wanderers celebrate fifth year of collaboration with Intermain

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Intermain & Western Sydney Wanderers
Image credit: Western Sydney Wanderers

Western Sydney Wanderers are celebrating the fifth year of their partnership with refurbishment construction company Intermain in 2024 for their Women’s Liberty A-League team.

The partnership started in 2019, where Intermain agreed to a five-year contract with the Wanderers to become the Liberty A-League Women’s front of shirt partner and become part of the growing corporate partners group that the Wanderers have consciously built up.

Intermain is one of Australia’s leading refurbishment construction companies delivering end-to-end services, design, construction, refurbishment, fitout and joinery, for a wide range of commercial, government, healthcare, industrial and educational clients.

Intermain’s headquarters are based in Sydney and as a company they have quickly expanded to a group of 150 in teams on the ground in the ACT, Victoria and South Australia as well.

At the recent conclusion of the FIFA Women’s World cup, there have been a record number of membership signings for Liberty A-League clubs such as Melbourne Victory and Sydney FC, as well as an expected general uptick in girls grassroots participation with the goal for Football Australia to squeeze the juice out of the insane momentum the tournament has provided.

Intermain’s goal, as they reach the fifth and final year of this current contract, is to focus on the next generation of female footballers. The collaboration with the Wanderers will see them financially support the Future Wander Women Program, a free 20-week training program where young female footballers aged 14-17 in the Western Sydney area gather for trials with an opportunity to be discovered by club scouts.

Jason Sultana, the director at Intermain, expressed his excitement about connecting with the club during the growth of the women’s game.

“Growing up just around the corner from the club, I’ve supported Western Sydney Wanderers since its inception, and after having two girls of my own who love the game, I wanted to support a club that believes in building better opportunities for female players,” Sultana said via press release.

“We’re now heading into the fifth year of our sponsorship, and I couldn’t be prouder to see the Wanderers Women’s team go from strength-to-strength.”

Western Sydney Wanderers CEO Scott Hudson thanked Intermain for their belief and support over the last five years.

“It has been fantastic to work with Jason and his team over the last five years to support the next generation of female footballers from our Future Wander Women Program all the way to our Liberty A-Leagues squad,” Hudson added via media release.

“Intermain have been one of our most passionate supporters in the female football space and we look forward to working together for many more years to come.”

The fantastic stories of the Liberty A-League teams and league as a whole growing due to the momentum provided by the Women’s World Cup are a great sign for the future. Businesses like Intermain providing financial support for women’s programs are vital in fast-tracking the growth and development of girls grassroots football which has been a key goal for Football Australia since the announcement of the World Cup.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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