Sydney FC break women’s membership record two months before new season

Sydney FC Liberty A-League Grand Final 2022-23

Sydney FC have announced that they have broken the club’s A-League Women’s Membership record two months ahead of the start of the Liberty A-League season.

The recent Matildas dream World Cup campaign as co-hosts will be a perfect opportunity for the A-Leagues and its clubs to use this wave of momentum with women’s football into gathering much needed support and interest for the league.

Sydney FC set themselves a target 1,000 Members for the 2023-24 Women’s season and are already well ahead of schedule surpassing their previous best.

Sydney FC have recently been using a marketing campaign, titled ‘Target 1000’ across their social channels with the sole goal  to promote and elevate women’s football by offering a unique opportunity to support and witness Australia’s best female footballers up close.

Matildas penalty shootout hero Courtnee Vine is at the centre of the posts which have been reading “Enjoying the vibe? You’ll love this” with Vine transitioning from Matildas kit to the Sky blue one.

Sydney FC Chief Executive Officer Adam Santo expressed his excitement for next season’s A-Leagues competition which will be momentous for the club.

“This is a historic moment for football in this country and I’m excited to see people are rushing out to buy their Sydney FC Memberships,” he said in a press release.

“It will be an unforgettable season for both the Men’s and the Women’s leagues off the back of the biggest female sporting event to hit our shores.

“If you enjoyed the atmosphere at the live sites or in stadiums then you can continue to experience that by buying a Sydney FC Membership.

“You don’t want to miss out as this is why football is the most popular sport in the world.

“We want to defend our dual Championship and Premiership titles and our squad is set to be backed by everyone who has gone out to buy our Memberships.  They will offer something truly special for everyone.”

Full season men’s members have access to all Sydney FC Women’s home matches during the regular season as part of their membership package.

Importantly, kids under 16 go free to all Liberty A-League matches with the Liberty A-League Pass, which should help inspire the next generation of avid football fans in the country.

This is fantastic news to hear fresh off a successful campaign, proving the immense impact this brave Matildas squad is having on Australian football.

With the A-Leagues struggling for support over recent years and fans growing more discontent with decisions made at the top, the Women’s World Cup has presented teams a perfect opportunity to build a nice foundation for the near future and this momentum cannot be wasted.

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Alibaba Group allies with UEFA and UC3 as new strategic partner

Alibaba Group will become the global AI, Cloud Computing and E-Commerce Partner for the UEFA Euro 2028 tournament and UEFA men’s club competitions from 2027-2033.

 

Uniting two global giants

The partnership will see Alibaba position itself as a strategic partner for UEFA and UC3 at both club and international level.

As one of the world’s leading tech and e-commerce companies, Alibaba will team up with European football’s governing body to deliver exciting new ways of bringing fans closer to the game through innovate technologies.

“We are delighted to welcome Alibaba as a global partner for UEFA EURO 2028 and as a future partner of our men’s club competitions,” expressed UEFA President Aleksander Čeferin via media release.

“Together we can bring fans closer to the game in new and meaningful ways – making our competitions feel even more captivating, engaging and accessible, while preserving the traditions, emotions and spirit that define European football.”

Furthermore, Chairman of Alibaba Group, Joe Tsai, outlined how the company will pursue a shared vision with UEFA to unite fans from all over Europe and the entire world.

“We believe that football is a shared language around the world, and the unifying power of the game at all levels for all fans is the mission that brings Alibaba and UEFA together,” said Tsai via media release.

 

Where innovation meets tradition

Indeed, this is a partnership which is unique in its potential impact.

On one side is a global tech giant, capable of leveraging innovative e-commerce platforms and AI expertise. On the other, a governing body which oversees some of the most popular football competitions in the world.

It is an alliance which embodies the current and future state of the football landscape, which includes innovation and technology at the heart of its operations.

Tech platforms of the future, aligning with a sport of deep-rooted history and tradition.

We saw recently another partnership of a similar nature. Arsenal FC – one of the founding Premier League clubs and recent champions – announced a collaboration with Meta to create new ways of uniting fans beyond the 90 minutes on the pitch.

So, now that Alibaba Group, UEFA and UC3 will embark on their own collaboration in the coming years, fans of European football will see this tech-sport revolution up close as they continue to engage with – and enjoy – the sport they love.

Football West’s Female Football Week draws record engagement from Metropolitan Perth to Remote Kunurra

Football West has wrapped up its 2026 Female Football Week with activations spanning metropolitan Perth, regional Western Australia and national online platforms, as participation data from the state’s most remote football association underlined the scale of demand for women’s and girls’ football beyond the city.

Kununurra Soccer Association, situated in the East Kimberley more than 3,000 kilometres from Perth, recorded 47 new female registrations aged 7 to 12 across the first two terms of 2026 through Football West’s Junior Girls United program, representing a 30 percent increase in female membership that coaches Hannah Grominsky and Evie Marchetti described as overwhelming.

“The support from the community has been simply awesome,” Grominsky said. “We’re up to nearly 50 registered girls now. The majority of them have never played before or aren’t part of our association, so it’s great to give them a positive football experience in a comfortable environment.”

The program, supported by the Federal Government’s Play Our Way grant, now runs every Wednesday and has extended football activity into the cooler months of the Kimberley calendar, a season when the association would not traditionally operate. The result is a cohort of players new to the game, in a region where access to organised sport has historically been constrained by geography, infrastructure and seasonality.

Recognition across the state

Back in Perth, Female Football Week’s centrepiece event was the Women in Football Celebrate You Breakfast at the Sam Kerr Football Centre, featuring two panel discussions covering officiating pathways, coaching development and advocacy for women in football.

Subiaco AFC NPL Women’s head coach Christine Coppin, who is one of few women coaching at her level in the region, said events like the breakfast were critical to making the pathway visible for others.

“I’d love to see more women coaches putting their hat in the ring, both at junior and senior levels, realising that there’s more to football than just playing,” Coppin said. “They can stay involved in the sport as they get older in different ways.”

A regional Women in Football Breakfast in Albany drew more than 30 attendees, while a Girls Day Out event in the same city attracted more than 50 participants aged 6 to 16 for a come-and-try introduction to the game, extending the week’s reach into the Great Southern and reinforcing Football West’s stated commitment to building women’s football outside metropolitan areas.

Recognising those who make it happen

The week’s awards, nominated by the WA public, recognised five individuals whose contributions to female football across the state were judged most significant over the past year. Cassandra Paxman of Albany Rovers FC was named Coach of the Year, Georgia Whitelaw of Great Southern JSA and Albany JSA took Referee of the Year, Karen Harris of Carramar Shamrock Rovers FC was named Volunteer of the Year, Georgia Aiesi of Mandurah City FC received the Player of the Year award, and Melissa Spillman of Football Futures Foundations was named Community Champion of the Year— a recognition she also received at the national level.

Football West Female Football and Advocacy Manager Sarah Carroll said the week had reinforced both the momentum and the responsibility facing the sport.

“Female Football Week continues to showcase the incredible passion and growing appetite for the women’s game,” Carroll said. “It’s a reminder of how important it is that we keep working together to drive the game forward.”

The contrast between a packed breakfast at the Sam Kerr Football Centre and a Wednesday afternoon program in Kununurra working around wet season schedules captures something essential about where women’s football in Western Australia actually lives. The growth is real, and it is happening in places the cameras do not always reach.

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