Major League Soccer and The Home Depot building the game together

MLS and The Home Depot

The Home Depot, a renowned retailer of home improvement products, and Major League Soccer (MLS) recently announced the extension of their multi-year partnership.

This renewed collaboration comes at an important time, as Major League Soccer prepares for its 28th season, the highly anticipated 2023 Leagues Cup, and the historic 2026 FIFA World Cup hosted on North American soil.

A shared commitment to attracting new fan bases in North America is reflected in the renewed partnership between Major League Soccer and The Home Depot. By leveraging MLS’s growing popularity and The Home Depot’s extensive customer base through engaging marketing initiatives and activations.

MLS EVP of Partnership Marketing, Jen Cramer spoke about the partnership via press release:

“The Home Depot continues to be an invaluable ally and Major League Soccer couldn’t be prouder to announce an extension of our partnership,” she said.

“The Home Depot’s longtime commitment to the sport has always allowed fans to engage with MLS through unique experiences and activations. We look forward to collaborating with The Home Depot for many years in connecting with consumers and soccer fans on a deeper level.”

In the process of addressing the gap between sports and home improvement, this partnership aims to give fans unique experiences that communicate to their interests off the field and recognises the potential of soccer to bring communities and people together through their shared passion for the game.

Senior Manager of Sports Marketing at The Home Depot, Heather Dade-Themelis, added via press release:

“The Home Depot is extremely proud to extend our partnership with Major League Soccer and continue to grow together, as we have for the last 15 years.

“As we witness this 28th season of MLS, we remain committed to the future of soccer in North America, and we are excited to show our support to its amazing fans and our loyal customers.”

Soccer’s development in North America has reached an exciting new turning point with the extension of the multi-year partnership between MLS and The Home Depot.

Soccer in North America will be shaped in the future by combining new fan segments, improving the fan experience, and capitalising on the excitement of upcoming events like the 2023 Leagues Cup and 2026 FIFA World Cup.

Leading brands like The Home Depot will continue to support and collaborate with soccer in North America in these ways.

Previous ArticleNext Article

Football Victoria recognised in Pride in Sport Index 2026

The Silver Status shows Football Victoria‘s commitment to providing Victorians with a safe, inclusive landscape for all to enjoy the beautiful game.

Everyone’s game

Earlier this month, the Australian Pride in Sport Awards recognised several organisations and individuals across the nation who continue to champion inclusive spaces in the world of sport.

Among the nominees was Football Victoria, who received the Silver Status. FV Executive Manager Equity, Programs and Government Relations, Karen Pearce, expressed her pride at the achievement.

“Achieving Silver Status in the Pride in Sport Index is an important reflection of the work being done across Football Victoria to ensure LGBTQ+ people feel safe, welcomed and included in our game,” Pearce said via official press release.

“We remain committed to embedding inclusive practices across all levels of football, and continuing to create environments where everyone can belong, participate and thrive.”

 

Inclusion matters

While recognition is always a positive reflection of successful work behind the scenes, it is important to remember what the work intends to achieve.

Football – and sport in general – is a unique opportunity to bring diverse communities together, and to compete, spectate and enjoy the game on an equal playing field.

Furthermore, as custodians of ‘the world’s game’, governing bodies, fans and players around the world all share the responsibility to empower marginalised groups to feel included.

Two months ago, The Premier League introduced their own initiative – Premier League With Pride – reflecting their own commitment to ensuring football grounds, schools and academies remain welcoming.

 

Final thoughts

There is no place for hate or abuse in football, whether on a grassroots field or professional stadium.

Football Victoria will continue its journey and commitment to supporting the LGBTQ+ community – at all levels of the game – for many seasons to come.

Football Queensland to celebrate Female Football Week with statewide events, awards and coaching programs

Brighton women's football motion

Football Queensland will mark the 2026 Female Football Week with a program of statewide events, competitions and professional development opportunities running from May 8-17, as the governing body continues to push for broader access and representation across all levels of the women’s game in Queensland.

The nationwide initiative, now a fixture on the Australian football calendar, provides a concentrated period of visibility for female participation across playing, coaching, officiating and administration: areas where structural underrepresentation has historically limited both the growth of the game and the opportunities available to women and girls within it.

“Female Football Week provides us with a valuable opportunity to celebrate the contributions of women and girls across our game while continuing to increase the accessibility of football in Queensland,” said Football Queensland CEO Robert Cavallucci. “We encourage our clubs to host their own Female Football Week events and activations for female participants.”

 

Elite Competition Meets Community Access

The centrepiece of Football Queensland’s program is the return of the NPL Women’s Magic Round to Nudgee Recreation Reserve on May 8 and 9, featuring five NPL Women’s Round 13 clashes alongside a Girls United Junior Carnival and family-friendly activations. Each Magic Round game will feature an all-female refereeing panel, a deliberate and visible commitment to developing the next generation of female match officials at a moment when referee shortages are among the most pressing structural challenges facing the game nationally.

A Women in Football networking event will be held on the opening night of Magic Round, bringing together coaches, match officials and administrators. The inclusion of that event alongside elite competition is significant because it positions professional development and community building not as supplementary activities but as core components of what Female Football Week is for.

The Central Coast region will host its own Magic Round on May 16, featuring a Youth Girls game and three FQPL Central Coast Women’s matches, while a Darling Downs Junior Girls Day will take place at Captain Cook Park on the same day, extending the reach of the week’s programming beyond the southeast corner of the state into regional Queensland.

 

Coaching access as a structural priority

Football Queensland will deliver a series of female-only coaching courses around Female Football Week, with clubs also able to express interest in hosting their own. The initiative addresses one of the most persistent barriers to female representation in football administration- its coaching pipeline.

Female coaches remain significantly underrepresented at all levels of the game in Australia, and the barriers to accreditation, including cost, availability and the cultural environment of mixed coaching courses, compound one another in ways that individual ambition alone cannot overcome. Female-only courses create environments where women can develop without those barriers, and their delivery during Female Football Week signals that the commitment extends beyond celebration into structural change.

The Girls United Carnivals, running in both Metro and Far North and Gulf regions alongside the Q-League Schools program at Meakin Park, extend that access to players at the earliest stages of their football journey.

Most Popular Topics

Editor Picks

Send this to a friend