Sydney FC and Billbergia continue association with women’s team

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Billbergia & Sydney FC
Image credit: Sydney FC

Sydney FC and Billbergia will continue their partnership for at least another year, after agreeing on an extension for the Liberty A-League and academy sides.

Billbergia, a residential, commercial, retail, and hospitality company, has been actively involved in creating communities within Sydney and New South Wales for over three decades – they have been associated with the Sky Blues since 2021

Billbergia will host an event for young adults involving Sydney FC’s fan experience teams at its new multi-million dollar Indoor Sports Centre in Camellia. In addition, ahead of the 2023 FIFA Women’s World Cup Australia and New Zealand, the property group will be the presenting partner of Sydney FC’s Women in Football Event.

Billbergia Managing Director and Owner John Kinsella said via press release:

“We’re thrilled to continue our partnership with Sydney FC Women & Youth Academy for 2023 in our shared mission to build community football by creating more opportunities for women and children to participate. We believe we can make a difference by investing in and supporting players across multiple sports, and across all ages and abilities.”

Billbergia’s logo will continue to adorn the sleeve of the Sky Blues A-League Women’s jersey, as well as the back of all Sydney FC youth academies playing kit, as part of the renewal.

Sydney FC CEO Adam Santo, speaking on the partnership renewal, added via press release:

“Billbergia have been an excellent addition to our group of corporate partners, and we are looking forward to another great year with them on board. Their key values of creating and inspiring communities align with Sydney FC’s own vision and we keen to continue helping each other realize these passions. It’s a successful relationship for the long-term.”

The renewal of this partnership will strengthen the standards for sports fans, schools, and local communities in Sydney and all across New South Wales. With the help of Billbergia and Sydney FC’s fan experience teams, their objective is to increase engagement and participation in sports and recreation in communities.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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