Paramount+ and 10 Bold to broadcast A-Leagues All Access series

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A-Leagues All Access

Australian Professional Leagues (APL) and Paramount ANZ have announced that the innovative new documentary series, A-Leagues All Access, will be broadcast via the home of Australian football, Paramount ANZ.

Produced by KEEPUP Studios and JAMTV, the show will premiere each Thursday at 7:30pm AEDT on 10 Play, KEEPUP.COM.AU, the KEEPUP app and KEEPUP on YouTube. It will be available on Australia’s fastest growing streaming service, Paramount+, and will then be broadcast on 10 Bold at 2:00pm AEDT on Saturday afternoons ahead of the evening’s Isuzu UTE A-League Men game on the same channel.

The A-Leagues All Access series is a new behind-the-scenes documentary series that is designed to bring fans closer to their favourite A-Leagues players and clubs than ever before in 2022-23.

Ant Hearne, Chief Commercial Officer at the APL, voiced his excitement at having the series available for fans on multiple platforms.

“A-Leagues All Access is a groundbreaking series that offers more access than ever before to our fans, and now we are giving them even more ways to watch thanks to Paramount ANZ. This real-time, weekly format is a first for Australian sport, offering our fans the opportunity to get up close and personal with the stars of the A-Leagues, every single week,” he said via media release.

The first ever episode will go live this Thursday October 13, and will give fans full access to Melbourne Victory marquee player Luis Nani and lead them through the Portuguese starlet’s viewpoint during Victory’s dramatic 3-2 defeat of Sydney FC in the Big Blue last weekend.

Each episode – 30 across the course of the season – focuses on one of the A-Leagues stars, and is turned around at rapid speed following the weekend’s action for broadcast every Thursday during the season.

The next episodes will feature Brisbane Roar’s Charlie Austin, Melbourne City Coach, Patrick Kisnorbo and rising Socceroos and Central Coast Mariners star, Garang Kuol. During the season break for the FIFA 2022 World Cup, Liberty A-League stars will shine with Western United and Matildas Chloe Logarzo, Melbourne Victory’s Kayla Morrison and Melbourne City and Matildas goalkeeper Melissa Babieri the featured stars.

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Aussie partners with two A-League clubs in cross-state alliance

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Image credit: Melbourne Victory

Australia’s largest retail mortgage broker will team up with Melbourne Victory and Western Sydney Wanderers, representing Aussie’s commitment to supporting and connecting people through football.

 

Opposing teams, United partners

The alliance between Aussie, Melbourne Victory and Western Sydney Wanderers reflects a unique approach to investing in Australia’s football landscape.

It encompasses both communities and supporters across Melbourne and Sydney, with Aussie’s presence in both cities now firmly embedded into local, grassroots networks.

“We’re excited about this partnership because it represents much more than a traditional sponsorship,” explained Aussie National Manager, Strategic Partnerships, Ryan Ferguson via press release.

“It’s about connection, community, and being part of something that reaches people in a meaningful and authentic way.”

Both Melbourne Victory and Western Sydney Wanderers also commented on the unique nature of the partnership.

“The joint venture is a game-changer in how brands and sports teams can collaborate beyond the traditional instruments of a partnership and stands apart from the existing relationships in our sporting landscape for the betterment of our stakeholders,” said Melbourne Victory Managing Director, Caroline Carnegie.

“For the first time, two iconic clubs are coming together in a joint-venture sponsorship that delivers unmatched reach, community impact and business innovation,” added Western Sydney Wanderers CEO, Scott Hudson.

 

National stage, local commitment

As Australians grapple with soaring property prices and financial uncertainty, having access to a platform like Aussie is immensely valuable.

So now that Aussie will begins its venture alongside Melbourne Victory and Western Sydney Wanderers – two clubs with extensive fanbases – it now has the means to make real, local impact.

Two major cities. Two footballing identities. All aligned under the same vision for community reach, growth and innovation.

“Aussie is a national brand, but at our heart, we are built on local relationships,” continued Ferguson.

“Every day, our brokers are working with customers in their communities, helping them navigate the journey of finding, buying and owning their own home. That’s why this partnership feels like such a natural fit.”

Ultimately, while the alliance will build on the business and community networks of the two A-League outfits, the impact will extend far beyond the boundaries of the pitch.

More Than One in Five Football Australia Staff to Lose Jobs Amid Growing Financial Losses

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Image Credit: ESPN

Australian football finds itself in a curious position.

From the outside, the game appears to be riding a wave of momentum. Attendances, visibility and public interest have all experienced significant uplift in recent years, while major international tournaments and growing discussion around football’s future continue to place the sport firmly within the national conversation.

Yet behind that momentum, Football Australia is now confronting a far more challenging internal reality.

 

A compounding deficit

Chief Executive Martin Kugeler has reportedly indicated the governing body’s projected financial losses for 2025 are expected to exceed the organisation’s reported $8.5 million deficit from the previous year. Accompanying the financial outlook are substantial organisational changes, with reporting from Tracey Holmes indicating more than one in five Football Australia employees are expected to lose their positions through restructuring measures.

The figures represent more than a difficult balance sheet. They point toward a significant period of recalibration inside the organisation responsible for overseeing the sport nationally.

 

Losing the wisdom of existing staff members

For governing bodies, restructures are often framed as strategic necessities for future sustainability. However, workforce changes on this scale also raise broader questions around the challenges of such a transition.

People are often the carriers of knowledge, relationships and long-term strategic understanding. When organisations undergo significant structural change, the effects can extend beyond immediate financial outcomes.

 

Contradicting timing

The timing is what makes the developments particularly notable.

Football in Australia has spent recent years discussing expansion, growth and long-term opportunity. The conversation surrounding the game has increasingly centred on future potential. Often headlining stronger pathways, larger audiences, infrastructure development and greater visibility.

Against that backdrop, news of deep financial losses and substantial staffing reductions creates a different conversation: one focused not on where the game wants to go, but on what may be required to sustain that journey. Therefore, this announcement points toward stagnancy, rather than growth.

Further detail surrounding Football Australia’s strategy and long-term direction will likely emerge over coming months. For now, the developments serve as a reminder that growth stories are rarely straightforward.

Often, the periods that appear strongest from the outside can also be the moments organisations face their most significant internal tests.

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