
Premier League giants, Liverpool have entered into a new collaboration with US climate organisation 1PointFive to create exclusive green products for Reds fans.
Renowned for its work in the carbon (CO2) capture, utilisation and sequestration industries, 1PointFive will assist Liverpool by addressing the carbon footprint of each unique fan product.
Liverpool will calculate the carbon emissions of manufacturing and distributing each product to a club site and then buy the corresponding amount of carbon dioxide removal (CDR) credits from 1PointFive. Through doing this, 1PointFive will use its Direct Air Capture technology to remove CO2 from the air and store it underground, to help protect the Earth from dangerous greenhouse gas emissions.
The partnership is a monumental step in Liverpool’s journey to become an environmentally friendly organisation as part of its The Red Way sustainability programme.
Chief Commercial Officer at Liverpool, Ben Latty explained how the partnership with 1PointFive was emblematic of the club’s culture.
“Sustainability is at the heart of everything we do at the club. Through The Red Way, we are dedicated to reducing our carbon footprint and driving positive change for our people, planet and communities,” he said via press release.
“Joining forces with 1PointFive allows us to explore innovative carbon-removal technologies, sharing knowledge, expertise and helping to advance our journey to halve all of our operational emissions by 2030 and achieve net zero by 2040.”
President and General Manager of 1PointFive, Michael Avery outlined how the partnership was mutually beneficial to both organisations.
“Our organisations have a shared mission of sustainability and by working together we can provide a model for how to use Direct Air Capture to address product emissions and empower consumers to make more carbon-conscious choices,” he said in a press release.
“Direct Air Capture is a solution that can help LFC achieve its goals in a measurable, transparent and durable way.”
Liverpool joins an extensive number of high-profile clients that 1PointFive has collated, with key names such as Microsoft, Amazon, Airbus and others having already worked with the organisation.
The collaboration will formally kick off at CERAWeek in Texas, USA.














