Zlatan to the A-League – the Pros and the Cons

In recent times, rumours have begun circling that Swedish superstar Zlatan Ibrahimovic could be making a move to the A-League.

At face value, ‘Ibra’ in the A-League sounds like a fantastic proposition.

He’s a living legend who has won titles just about everywhere he’s gone. AC Milan, Barcelona, Juventus, Inter Milan, Ajax, Paris Saint-Germain and Manchester United are all huge clubs he has played for during his illustrious career.

Say what you will about his arrogance and ego, but it’s a part of why he’s so revered. He doesn’t put on a mask, he is unequivocally himself.

Zlatan would instantly become the biggest name in the league today and one of the biggest names to ever come Down Under.

The exposure that soccer in Australia would get as a result of his arrival in the country would be phenomenal. When Zlatan first arrived in Los Angeles as a part of his move to the MLS, it was the biggest soccer news story at the time. And the MLS is a much larger competition than the A-League.

People from across the globe would start watching A-League fixtures and stadiums would be packed to the rafters.

In a time where soccer in Australia could use a popularity boost, Zlatan would bring people across from other sports and be the star attraction in Australia.

Shirts sales would skyrocket. Fans from other clubs would buy shirts purely because it’s Zlatan.

I mean, you’d be silly not to.

Zlatan Ibrahimovic in the A-League could be the necessary sugar hit the A-League needs. But that could be all it is. A sugar hit. A flash in the pan.

David Villa was fantastic when he was loaned out to Melbourne City, albeit for the mere four games.

Ibra would probably play more than four matches, but the rumours are also stating that he could be in the country for as little as six weeks.

That’s nowhere near enough time.

Once Zlatan leaves, any overseas exposure that arose from his arrival in Australia would instantly dissipate. Fans from other sports would return to their sports of choice.

Basically, any and all interest garnered from Zlatan being in the league would go with Zlatan.

Australian-based soccer fans would understandably feel aggrieved by his departure. There are also many soccer fans based here that do not follow the A-League, instead preferring the European leagues.

After Zlatan leaves, where do you think they’ll go? Back to their Optus Sport subscriptions.

When you look at Zlatan’s playing career, you’ll notice one recurring theme.

At all but one club he’s played for, he’s never made more than 90 appearances.

He made 122 for Paris Saint-Germain during his four year stint in France’s capital, but he has never been one to stay the course with one club.

Four years is indeed his longest tenure at any club but even that’s lower than most players.

What does all this mean? He’s not a loyal player. He doesn’t play for the club. His character is such that he only ever sees what’s in it for him.

What would that mean for whichever A-League club would pick him up?

It would mean that it’s nothing more than a cash grab for him. It would almost be paid leave for someone like Zlatan.

He would train once or twice and play the weekend’s game. But he wouldn’t be giving it his all. His heart wouldn’t be in it.

Yes, he plays with passion and hunger unlike 99% of every player out there. But it’s not as if he’s playing for any reward other than money.

There wouldn’t be much motivation for him.

As a club, do you want your highest paid player to be someone who would be apathetic? I certainly wouldn’t, nor should any other club’s executives.

Zlatan would be a huge coup for the A-League. His name is enough to draw a crowd wherever he goes.

But if his rumoured stint in the A-League would be as little as six to eight weeks, would it be a worthwhile investment for the league and its stakeholders?

That’s for you to decide.

 

 

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New ‘Unfiltered’ Episode with Paul Klisaris and Oscar Yildiz

The ‘Unfiltered’ podcast by Soccerscene promises honest, thought-provoking conversations about football culture, identity and the stories fans don’t usually hear in mainstream coverage.

In the latest episode, Mihaila Kilibarda sits down with passionate councillors Paul Klisaris and Oscar Yildiz to debate the role of policy in shaping infrastructure, career opportunities and on-field success in the Australian football landscape.

From exposing flaws in policy making, to critiquing the A-League, Paul and Oscar discuss the future trajectory of football in Australia. With strong views on the disconnect between decision-makers and grassroots communities, this is an unfiltered look at the issues holding the sport back—and the urgent need for change.

“Bring back Preston, bring back South Melbourne, bring back that culture into the game. There was nothing wrong with that. Bring it back. Regulate it better, police it better, like they have in Europe. There is rivalry and that’s healthy!” says Paul Klisaris in this episode.

Oscar Yildiz agreed that “We might need to throw a bomb. There is no incentive for clubs to aspire to. You know, you can finish last and still stay in the league. They need to have people from state, from federal, people, again, who know the game, who genuinely know the game. And, it means understanding the politics around the game.”

Listeners can expect Unfiltered to go beyond match reports and transfers. Each episode will dive into the ideas, people and cultural forces that make football one of the world’s most compelling sports. Episode 2 is available now, hoping to challenge, entertain and inspire.

Listen now on Spotify: 

With Unfiltered, Soccerscene is giving fans a space to think, feel and debate about the game they love. Further, it is encouraging conversations that are as engaging as the football itself.

Stay tuned for future episodes, featuring more voices shaping the beautiful game.

The A-Leagues Final Series important status also a secret hinderance

The Isuzu A-League finals series is a huge event in the footballing calendar, though its contribution to stagnant attendance numbers in the league is something to be said.

If the 2025/26 finals series follows similar patterns to those before it, it will gather huge traction and strong ticket sales.

It is the largest event for the domestic league, bringing in massive amounts of viewership through media and gate receipts.

Finals series from years past have shown this, with the 2024/25 final, a Melbourne derby, being sold out within 48 hours and gathering significant viewership online.

The idea of a finals series lies within the Australian sporting ethos; the other sporting codes have had this tradition for most of their existence, especially in recent history.

Football, though, is different from the rest of the sporting codes in Australia, unique even. This has historically contributed to its inability to integrate into the same supported status as other codes.

Many in the Australian footballing community, supporter groups, players, coaches, and even the new Director of Football Australia, have voiced concerns over fan numbers in the league competition.

It wouldn’t be absurd to say that maybe, though profitable now, the finals series is actually taking away from the league itself.

Consider the media image: the league winner is called the “minor premiership,” and ticket sales and viewership figures reveal a huge disparity between the two parts of the A-League.

It must be said that an alternative that could work in unison with the league and possibly increase viewership of the league itself would be a great advantage.

It would allow the league to gain more jeopardy and drama, which could build greater interest in attending league games.

One alternative is already here.

No other sporting code in Australia has both a league competition and a cup competition. Football in Australia does.

The Hahn’s Australia Cup is our equivalent to the FA Cup in England or the Copa del Rey in Spain.

These are competitions that offer a finals option in a different competition entirely. They generate huge traction while never diminishing the importance of the league and, therefore, its popularity.

These cup competitions cannot be discussed without acknowledging some obvious differences.

They don’t face the same popularity issues that football does in Australia. It’s obvious the Hahn’s Australia Cup doesn’t yet gain the traction that the finals series does.

However, for a healthy footballing environment with increasing fan numbers, it should.

The idea of elevating the Hahn’s Australia Cup and scaling back the finals series is a complex question, one that is treated like a “no-go zone” by many in the Australian footballing community, and that is understandable.

Though big changes like this might, in the end, be credible options for the future of the sport in this country.

Larger plans must be set in motion, strategies that can be worked towards and refined along the way. It is the process by which all large organisations, business models and even national governments build their strategies.

Such a shift will be scrutinised and pushed back against.

Though with further fine-tuning and smart investment in development, not to mention the introduction of promotion and relegation and the possibility of changing the footballing calendar.

It could replicate the success that these two-competition models already enjoy in other leagues.

The added importance that the premiership would gain, the reality that every game matters, could alongside other strategies entice fans to more games, increase viewership and ticket sales, and create more dedicated fan bases. It works in other nations, very well in fact.

The possibility of two teams lifting a trophy, rather than one single event defining it all, sounds like a strategy that could deliver more engagement over longer periods of time.

Maybe Australian football doesn’t need to answer this question just yet. It is complex, difficult and it would require a great deal of work, including significant investment into the game, which is another issue entirely.

Yet as low attendance numbers persist in the A-League, even alongside increased media viewership, something needs to change for football in Australia.

The rise in popularity of this game and its dedicated community deserves bold ideas and forward thinking.

Ideas like this could eventually begin to change the landscape of the beautiful game in Australia for the better.

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