The best of Asia unite for the AFC’s #BreakTheChain campaign

The AFC

The Asian Football Confederation (AFC) has united with some of the biggest names in Asian football to launch a new campaign that encourages people from around the world to play their role in the fight to stop the spread of COVID-19.

#BreakTheChain carries the message of solidarity in these difficult times and promotes the guidelines put in place by the World Health Organisation (WHO), focusing on good personal hygiene practices, social distancing and respecting the rules of self-quarantine.

The first instalment features eight of Asian football’s finest including 2018 AFC Women’s Player of the Year, Wang Shuang from China PR, Suwon Samsung Bluewings duo Terry Antonis and Doneil Henry as well as Korea Republic and Chelsea FC star Ji So-yun. The quartet are just some of Asian football’s stars who are doing their part to support communities across Asia.

It is part of the AFC’s continued commitment to its Member Associations and the Asian football family.

“In these unprecedented and challenging times, the AFC extends its wish that all members of the Asian football community remain safe and healthy,” said AFC President Shaikh Salman bin Ebrahim Al Khalifa.

“Football will have an important role to play in the weeks and months ahead as the world returns to normality, but now our focus is firmly on protecting the well-being of all those who are involved in our great game.”

He also praised the AFC Member Associations for their cooperation and valuable feedback following the AFC’s decision to postpone several competitions, matches and events as part of efforts to ensure the safety and wellbeing of teams, players, fans and all stakeholders.

“These changes to our calendar were aimed at ensuring the safety and health of our Members, their officials, their players, their staff and, of course, the millions of fans who engage with football in Asia each year,” he added.

“Their health is, and always will be, our priority and that is why it is important that the AFC and all our Member and Regional Associations work with Governments and Health Agencies to curtail the threat of this virus and that everyone should take all precautions.

“The AFC strongly urges all its Members to follow the advice of the World Health Organisation (WHO) to exercise the highest levels of hygiene and are pleased to note that some Members have also declared a ‘work from home’ initiative.

“The AFC has built its strong foundations on unity and solidarity – particularly in the face of adversity – during the last six years and this situation is another challenge which we will take on together to protect not only our communities but also the future of our game.

“Of course, the AFC will take a strong lead and will, as always, be on hand to offer advice and assistance to any of our Member and Regional Associations in these uncertain times.”

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Female Referee Mentor Program backed by Football Australia

Football Australia (FA) launched the program last week, aiming to champion the next generation of female referees through connections with experienced officials.

Investing in the future

Backed with investment from the Australian Government’s ‘Play Our Way’ grant, FA’s Ref Our Game framework will pair future referees with current and former A-League officials.

Through one-on-one mentorship, development opportunities and a network of experienced professionals, aspiring female referees will have unique insights into match officiating.

“Football Australia has always been a leader in inclusion, setting a global standard for female leadership and development,” said Football Australia CEO, Martin Kugeler, via press release.

“This program reflects a strong commitment to building a more inclusive and sustainable officiating pathway and creating a meaningful connections, increasing confidence and ensuring talented female referees feel supported to stay in the game.”

Furthermore, with the launch coinciding with Female Football Week (running from May 8 to May 18), the program represents a wider drive in Australia’s football landscape to become inclusive and supportive.

 

About the program

Focused on future referees within the 18-26 age bracket, the program will give participants a deep understanding of match officiating and equip them with both confidence and expertise.

Each participant will benefit from six mentor sessions, which will include individual feedback, guidance and insights into the life of a referee in elite sport.

Combining leadership, communication and a real sense of belonging, the program promises to nurture new female referees and, as a result, ensure football remains a sport in which men and women can participate side-by-side.

“The Albanese Government’s $200 million Play Our Way program is the most significant commitment ever to women and girls sporting programs and facilities and it’s making a real difference,” explained Minister for Sport, Anika Wells.

“We want to see more girls and women involved in sport at every level and supporting programs like this helps make that happen.”

Indeed, programs of this nature align ambition, professional networks, and a vision for improving the landscape.

This is what the industry needs to ensure long-term inclusivity and cohesion for the next generation.

Football NNSW Releases Infrastructure Strategies as Participation Growth Outpaces Facilities

Northern NSW Football has unveiled bespoke infrastructure strategies for each of its seven member zones, providing an evidence-based roadmap for facility investment across the region as continued participation growth exposes critical gaps in the sporting infrastructure available to support it.

The Member Zone Infrastructure Strategies draw on data across participation rates, population growth and existing facility conditions to map what each zone has, what it needs and where investment will have the greatest impact. Identified gaps include drainage, lighting and inclusive changerooms – the foundational infrastructure that determines whether facilities are functional, safe and accessible year-round.

NNSWF Government Relations Manager Gary Fisher said the strategies represented a significant step toward smarter, more targeted investment across the region.

“By bringing together key data on participation, population growth and existing infrastructure, these strategies give us a stronger understanding of where the needs are greatest and where investment will have the most impact,” Fisher said. “Ultimately we want to create more inclusive and accessible environments for everyone involved in the game while building stronger, more sustainable clubs and communities for the future.”

Northern NSW Football has previously noted that participation across the region is at record levels and still rising, with women’s and girls’ football a significant driver of that growth. Infrastructure that was built for a smaller and less diverse participation base is increasingly unable to meet current demand, let alone accommodate future growth.

The strategies are also designed to strengthen NNSWF’s alignment with government funding priorities, providing the evidence base needed to support grant applications and long-term facility planning across all seven zones.

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