Football Coaches Australia launch XV Essential Skills program

Football Coaches Australia and XVenture are launching its FCA XV Essential Skills education and professional development program.

Football Coaches Australia (FCA), in partnership with XVenture, is excited to launch its FCA XV Essential Skills education and professional development program.

A global first, this is a revolutionary new coach education and development program delivered via a rich and engaging virtual world learning experience. The program will be readily accessible for all coaches, from local football to elite football.

The series of modules aim to develop the ‘essential skills’ of coaching – Emotional intelligence, Leadership, Communication, Culture and Resilience. It is filled with contemporary examples from football globally, as well as providing an overview of key research across the five modules.

The modules contain 20 subjects presented in a variety of fully integrated and multi-media style materials in the form of videos, articles, activities and podcasts and connected tests to confirm understanding of key concepts.

Exterior of FCA College

FCA CEO Glenn Warry outlined the potential that the FCA XV Essential Skills program has in growing the reputation of Australian football domestically and internationally.

“Our vision as an organisation is to promote the strength and reputation of football in Australia, and the reputation of Australian football on the world stage, he said.

“Our partnership with XVenture is going to enable the FCA to position itself as a world leader in the delivery of unique professional development experiences for football coaches.”

FCA President Phil Moss will introduce the course to participating coaches as they make their way through the virtual world of the FCA XV College foyer. Moss is enthusiastic about the exciting opportunities offered by the alignment between FCA and XV.

“This is a world first opportunity presented initially to Australian coaches but accessible to every coach around the football universe,” he said.

“At the very heart of everything FCA stands for is ‘for Coaches, by coaches’ – so this an incredible opportunity to enhance the continuing education around every coach’s journey no matter what level they are working at. It is something we, along with our highly valued partners XVenture, are just so proud to present.

“The global pandemic has taught us to be more innovative than ever before & these Essential Skills programs, inside our very own FCA College, is taking that innovation to heights never before seen!”

Speaking on a webinar last Monday evening, XVenture founder Prof. Mike Conway acknowledged the importance coaches have – not just in developing individual talent, but in guiding and ensuring the wellbeing of their players.

“Coaches are taught to have amazing skillsets on technical, tactical and physical, they’ve had that for a long time… where I try to bring in a new & different perspective in the elite sport environment is in the areas of emotional intelligence, leadership and communication. Where teams apply these skills typically there are higher performance levels,” he said.

“If you go into the Socceroos camp it’s a beautiful environment. We’ve got to make sure that players want to be there as they’re traveling all over the world for 10 to 15 days at a time, so we’ve got to make it a really positive environment and how we do that is part of the various different subjects.

“This education platform is a big project and I’m massively committed to football, I’ve grown up with it and so I see the power and the strength of what we can do when we’ve got a great coach working with great young kids, we can make a lot of change.”

Each of the modules were constructed in accordance with the principles of the Attention, Generation, Emotion and Spacing (AGES) model in an effort to ensure coaches learn quickly and are able to retain information far beyond finishing the course. The platform will include a total of 103 subjects which will take between 10 to 15 minutes each to complete.

Warry, in speaking on the modern approach of the FCA XV Essential Skills program noted how influential it can be for young players.

“In my work with university students over the past twelve years the big thing they tell us about delivery of content is that they don’t want anything in ‘longer bites’ than 10-15 minutes,” he said.

“This is the way young people are learning these days. In designing the pedagogy and the delivery model, [we’ve built] a state-of-the-art program in the way we’re delivering education.”

Upon completion of each individual module, coaches will receive 30 CPD points from Football Australia – as well as recognition of prior learning from a major Australian University following the conclusion of all five modules.

Modules will be released through a gradual rollout starting Tuesday April 6, 2021 – accessible for registration here.

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SBS confirms exclusive Australian rights to 2030 FIFA World Cup

SBS has officially secured the exclusive Australian broadcast rights to the 2030 FIFA World Cup, meaning Australians will again be able to watch all 104 matches of the tournament live and free. The network will carry the tournament across television, video and radio and, as with 2026, all games will be streamed via SBS On Demand. 

The agreement was confirmed on 1 September, and will see the long-running partnership between the broadcaster and FIFA extend to 44 years. SBS first broadcast the World Cup 1986, when Argentina won the tournament in Mexico.

SBS Managing Director Jane Palfreyman said the World Cup remained central to the broadcaster’s role in Australian football, bringing Australians together across cultures, languages and communities.

The new deal follows a strong 2026 edition. More than 18 million Australians watched the coverage, while SBS also recorded more than 209 million hours of consumption across its World Cup content. Approximately 55 per cent of this consumption came via digital platforms. SBS offered full matches alongside shorter ‘mini match’ recaps through SBS On Demand.

First reporting that SBS and FIFA had extended their partnership emerged in July, although had remained unconfirmed until this point.

The latest announcement confirms that reporting. The earlier report also highlighted the importance of the deal for Australian football fans. SBS would retain a free-to-air pathway to every World Cup match. The deal also gives certainty around one of the biggest sporting properties in the world. This is particularly relevant as FIFA and its president Gianni Infantino come under increased pressure.

The 2022 edition saw FIFA increase its valuation over broadcast rights, with key markets such as China having a price tag of $349 million ($250 million USD) from the governing body. For Australian football, the significance goes beyond the tournament itself.

The World Cup remains one of the sport’s biggest drivers of mainstream attention. Keeping every match live and free gives Australian fans continued access to the competition without a subscription barrier.

Europe Is Packing Out Stadiums – Is Australia Missing the Bigger Picture?

More than 60 million fans attended matches across Europe’s five major domestic leagues during the 2025/26 season, with average attendances rising 2.4 per cent to 34,402 spectators per game.

On the surface, the figures paint a picture of a healthy ecosystem. Stadiums are fuller than ever, supporters continue to attend in large numbers and live football remains one of the most compelling entertainment products in the world.

But headline crowd figures only tell part of the story.

The more revealing measure is stadium utilisation how much of a venue’s capacity is actually being filled and the structural factors influencing those numbers.

For clubs, higher attendances don’t simply mean more ticket sales. Every additional supporter creates revenue opportunities across hospitality, food and beverage, merchandise and memberships. Modern stadiums are increasingly designed to maximise revenue per visitor, making infrastructure investment as much a commercial decision as a football one.

Attendance growth needs context

In Germany, the Bundesliga reclaimed its position as Europe’s best-attended league, averaging more than 42,300 spectators per match following a 9.4 per cent increase on last year’s figures.

However, much of that growth was driven by the return of traditional powerhouses Hamburger SV and 1. FC Köln. Both clubs continued to attract crowds of more than 50,000 despite spending recent seasons in the second division.

Their promotion didn’t suddenly create new supporters.

It returned two of German football’s biggest fan bases to the top flight, demonstrating how promotion and relegation can significantly influence league-wide attendance trends.

Everton shows how new stadiums can unlock demand

While the Premier League recorded another increase in average attendance, much of that growth can be traced to Everton’s move into the new Hill Dickinson Stadium. The larger venue added almost 13,000 spectators per home match compared with Goodison Park, accounting for more than half of the league’s overall attendance growth during the season.

Rather than generating new demand, the project unlocked demand that already existed.

That distinction matters.

Attendance should be viewed alongside stadium utilisation because many clubs have effectively reached capacity.

A stadium averaging 98 per cent capacity tells a very different story to one averaging 60 per cent, even if the latter attracts more spectators overall.

High utilisation suggests strong demand, pricing power and a compelling matchday experience, while lower utilisation can indicate untapped potential or a venue unfit for its market.

Capacity is becoming a strategic issue

In competitions where grounds are regularly close to full, future growth will depend less on attracting new supporters and more on expanding or redeveloping stadiums.

Elsewhere, the opportunity lies in making better use of existing capacity.

Spain illustrates how infrastructure can also temporarily suppress attendances. Barcelona’s continued absence from the Spotify Camp Nou during its redevelopment has limited crowd numbers despite strong demand.

Real Madrid’s renovated Santiago Bernabéu, meanwhile, demonstrates how modern stadium investment can increase not only capacity but also commercial revenue through premium hospitality.

League structures also shape attendance trends

Ligue 1’s growth over recent seasons has coincided with its reduction from 20 clubs to 18, concentrating a greater number of well-supported clubs within the competition and lifting average attendances as a result.

Stadium investment, league composition, promotion and relegation, and long-term supporter culture all play a role.

Taken together, the figures suggest that attendance growth is rarely driven by a single factor.

The lesson for Australian football

Crowd figures are often viewed as the primary indicator of a league’s health, but European football demonstrates that context matters just as much as the headline number.

The recent Australia Cup fixture between South Melbourne and Preston Lions provides a good local example. While the official attendance was 6,673, the packed grandstands, active supporter groups and television presentation created an atmosphere that felt far larger than the raw figure suggested.

It was a reminder that fan engagement, venue utilisation and matchday experience can often say more about the health of a competition than attendance alone.

A sold-out 15,000-seat stadium may indicate stronger demand than a half-full 30,000-seat venue, while investment in infrastructure can unlock thousands of additional supporters without changing underlying interest in the game itself.

As clubs continue to invest in new stadiums and redevelop existing venues, attendance should increasingly be measured not simply by how many people are watching, but by how effectively football is meeting supporter demand.

The crowds may be rising, but the real story is why.

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