Dartfish: Continuing to drive the cutting edge of sports analysis

Sports analysis is an ever-evolving process, with thousands of different organisations vying to be the best, each have to constantly improve, or face being left behind.

One company that has always been ahead of the curve is Dartfish.

Founded in 1998 as inMotion Technologies Ltd, Dartfish has driven the sports analysis space for over 20 years.

Created via the advent of the SimulCam in 1997, Dartfish has since launched revolutionary products and services such StroMotion, Dartfish TV, and several apps such as the MyDartfish Express Mobile App.

To maintain its position as a world leader, Dartfish is committed to providing leading services for its clients everywhere, featuring offices across the world, including in Australia.

In the world of football, Dartfish is celebrated for its world class video analysis.

Football Video Analysis 

Currently, Dartfish offers three tiers of video analysis for football, ranging from entry level solutions to club level packages.

Dartfish understands the uniqueness of each of its clients and thus all packages work on Windows, Android, IOS and Cloud. Additionally, all packages support 4K, Mpeg-4, and h.264 video file formats.

As a standard, Dartfish provides tagging tools in its packages, allowing coaches to bookmark key moments in game recordings to review later. This is bolstered by a range of annotation and compositing tools, and overlays to aid coaches in showcasing and detailing what is happening on the pitch.

Additionally, each analysis package provides video editing and publishing tools to create clips and videos to be shared.

Premium Video Analysis

Where Dartfish’s technical capability absolutely stars is in its two highest tiered packages.

Expanding on the basic video tools in the first package, the MyDartfish Soccer and Dartfish ProS solutions both supply clients with multi-video analysis, 3D drawings and analysis, plus live feeds, video encoding and tagging tools.

Through multi-video analysis, coaches can combine different videos to review and edit, bestowing greater freedom in how to decipher game situations.

3D drawing and analysis provides an entirely new dimension to scrutinise. 3D drawing enables coaches to annotate crosses and high ball movement far more effectively than in 2D.

However, the inclusion of live feeds, video encoding and tagging tools may stand as some of the more genius, and actively decisive revelations across the packages. Live feeds and encoding mean active game vision can be livestreamed for others to watch, such as support coaches and staff.

Live tagging builds upon the previously available tagging tools through being actively usable during a game. This is an incredibly useful tool for coaches as it allows them to quickly tag a key moment in a game to review later, without distracting them from the action.

Dartfish ProS

However, Dartfish does not stop there.

The most premium of their packages – the Dartfish ProS – features the company’s flagship products the SimulCam and StroMotion, plus Dartfish Live Collaboration.

SimulCam combines multiple videos of different actions to be combined into one, providing a direct comparison of how several athletes perform.

StroMotion captures footage of an event and showcases the evolution of how athletes move. Through these technologies, coaches can evaluate if athletes’ techniques are correct or if they are moving to the right positions.

The final feature, Dartfish Live Collaboration, allows for multiple users to join a shared timeline during a game. In the timeline, users can share, edit and delete tags they have added to review and analyse how a team is playing.

Conclusion 

In addition to their work with clients, Dartfish has received acclaim from the Croatian and Swiss national teams, and successful clubs like BSC Young Boys.

As a long-time leader in the sport analysis space, Dartfish continues to elevate the market with its world class technological solutions.

For any club looking to improve, Dartfish’s video analysis packages stand as an incredibly beneficial solution.

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GIS Sydney connects students with Australia’s sporting industry

The Global Institute of Sport (GIS) is giving students new opportunities to build careers in Australia’s growing sports industry. Combining academic study with direct access to sporting organisations, venues and industry professionals. Based at Allianz Stadium and the Sydney Cricket Ground, GIS Sydney places students at the heart of Australia’s sporting landscape. The campus gives students the chance to study while surrounded by major sporting organisations and events, creating a direct connection between education and the industry they hope to join.

Students also benefit from regular access to experienced sports professionals. More than 50 guest speakers have shared their expertise with GIS students, including representatives from FIFA, Red Bull, Cricket Australia and the AFL. These sessions give students a valuable insight into the different roles and career pathways available across the sports sector. GIS Sydney delivers programs including Sports Analytics and International Sports Business in partnership with the University of Newcastle. The courses combine academic learning with opportunities for students to develop practical skills that they can take into the workplace.

Industry experience forms another important part of the student journey. GIS provides students with 140 hours of relevant work experience, allowing them to apply their knowledge in professional settings. Students have secured placements with organisations including the Professional Football Scouts Association, Football Coaches Australia and Basketball NSW.

GIS also works with Yakka Sport to create paid employment opportunities for students while they study. This allows students to gain workplace experience while developing professional networks within the sporting community. The opportunities extend internationally, with GIS Global Sports Summits giving students access to sporting organisations and venues in destinations including London and Miami.

For students pursuing careers in sport, GIS Sydney is creating a pathway that combines education, practical experience and industry connections. By bringing students closer to the people and organisations shaping the sector, GIS is helping the next generation turn their interest in sport into professional opportunities.

Perth Glory brings Chicken Treat back to front of shirt in heritage-led partnership

Perth Glory is bringing a familiar name back to the front of its playing shirts, with Western Australian restaurant chain Chicken Treat returning as the club’s principal partner for the 2026/27 season.

The partnership reconnects two WA brands with a shared history, with Chicken Treat’s logo previously appearing on Glory’s shirts between 1996 and 1998.

Its return comes as Glory celebrates its 30th anniversary and Chicken Treat marks 50 years since its first store opened in Midland, giving the new agreement a strong heritage component alongside its commercial value.

Glory CEO Ben Leaver said the partnership offered an opportunity to reconnect with supporters while working with a long-standing WA business.

“Chicken Treat is very much a part of Glory’s heritage, it holds a cherished place in the hearts of many of our Members and fans,” Leaver said.

Chicken Treat CEO Jamie Stewart said the company’s anniversary made the partnership an opportunity to reconnect with generations of Western Australians.

“Having the Chicken Treat logo proudly displayed on the Glory jersey gives us a fantastic platform to connect with fans, support the growth of football in WA and create memorable experiences for the local community,” Stewart said.

The partnership arrives alongside the unveiling of Glory’s new 2026/27 kits, which draw inspiration from the 2000/2001 kit incorporating design elements referencing the club’s history.

That gives the sponsorship a role beyond conventional brand exposure, with the Chicken Treat logo becoming part of a broader retro-focused campaign centred around Glory’s 30th anniversary.

The partnership demonstrates how established brands can use sporting heritage to reactivate an existing relationship, combining recognition among existing supporters with a fresh commercial platform for a new season and audience.

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