Bayer 04 Leverkusen welcomes New Balance as new kit sponsor

Avatar
Image Credit: Vitalii Vitleo / Shutterstock.com

Reigning Bundesliga champion Bayer 04 Leverkusen has welcomed US sports clothing company New Balance as its official kit sponsor for the 2025/26 season and beyond.

Through the collaboration, New Balance will supply new high-quality kits to all of Bayer 04 Leverkusen’s teams, in turn providing New Balance with highly valuable marketing opportunities through one of Germany’s most beloved teams.

Additionally, athletes from the Bayer 04 track and field department will also adorn New Balance clothing, as well as those competing for the club at the upcoming German Indoor Championships.

CEO of Bayer 04, Fernando Carro, expressed the excitement the club has for the burgeoning relationship with New Balance.

“Bayer 04 Leverkusen is delighted to enter into a long-term partnership with New Balance from the 2025/26 season,” he said in a press release.

“This relationship is the first of its kind for New Balance in German professional football. We look forward to being a strategic partner in this important step into an exciting future.”

Leverkusen’s Chief Marketing and Innovation Officer, Markus Breglec explained why the partnership would be so influential for the club.

“New Balance, with its global presence, matches Bayer 04’s international reach to jointly develop the men’s, women’s and youth teams and, with this very exciting collaboration, reaches even further into the wider Bayer sports family, as evidenced by the already activated cooperation with the Leverkusen track and field athletes,” he said via press release.

“We are convinced and excited to have found a partner who will accompany Bayer 04 Leverkusen on an exciting path of growth on and off the pitch in the coming years. We will work together to fulfill the dreams of our fans – at all levels, together under the cross.”

New Balance Global Director of Football Sports Marketing, Andrew McGarty explained the significance of the deal for the American organisation.

“New Balance is honored to enter into this groundbreaking partnership with Bayer 04 Leverkusen, a club with an illustrious history and an exciting future at the pinnacle of world soccer,” he said in a press release.

This relationship underscores our unwavering commitment to global soccer by joining forces with one of the most competitive and ambitious clubs in the world.”

Bayer 04 Leverkusen and New Balance will kick off their new partnership this season, as the reigning German champions seek to defend their title.

Previous ArticleNext Article

More than 220 coaches attend Football South Australia’s second NOVA Youth Club Championship workshop

Avatar
Image Credit: FQ

Football South Australia drew more than 220 coaches to its second NOVA Youth Club Championship Coaches Workshop in late May, underlining the scale of engagement clubs are generating through the state’s restructured youth competition framework.

The online session was facilitated by Football SA Technical Director Michael Cooper, who also serves as Junior Matildas Head Coach. Cooper shared observations from the AFC U17 Women’s Asian Cup and Australia’s qualification for the FIFA U17 Women’s World Cup, giving club-level coaches a window into the demands and standards of elite international football.

The presenter line-up extended that international lens further. Lachlan Tosh and Cristiano Dos Santos spoke to their experiences in national tournament environments, while legendary Australian coach Tom Sermanni addressed the fundamentals of youth coaching. Colin Sanctuary from the University of Newcastle examined coaching language and its direct influence on player learning.

Themes running across the session included the primacy of long-term player development over short-term results, with presenters consistently emphasising technique, ball mastery, individual improvement, and decision-making under pressure. Coaches were encouraged to expose players to varied styles of play, facilitate practice outside organised training, and help young players retain possession longer in match conditions.

Post-session feedback pointed to strong practical value, with coaches singling out clear communication, relationship-building, and age-appropriate feedback as key takeaways.

The workshop series sits within the broader transition from the Youth Premier League to the Club Championship model, which ties coaching participation to championship points for clubs and CPD credits toward individual coaching diplomas. Six workshops are scheduled across the season, with four still to come.

1200 players to descend on Geelong for Football Victoria Country Championships as Regional Football Enters New Era

Avatar
Image Credit: Football Victoria

More than 1,200 junior footballers from across regional Victoria will converge on Geelong this weekend for the 2026 Football Victoria Country Championships, with players representing eight regions competing across the King’s Birthday long weekend at Stead Park and Myers Reserve.

The tournament, which has been running since 1978 and has grown into one of the largest junior football events in the country, takes on additional significance this year. It marks the first Country Championships since Football Victoria announced a restructured regional football model in December 2025, making this edition an early measure of how that new framework translates into competitive outcomes at the representative level.

Sixty-seven teams will compete across Under-11 to Under-16 age groups for both boys and girls, with finals day scheduled for Monday. All fixtures and results will be available through the DRIBL app.

More than silverware

FV Regional Development Manager Lauren Stevens said the tournament represented something beyond the competitive results it produces.

“The Country Championships are an exciting opportunity for players from across regional Victoria to come together, represent their region and create lasting memories both on and off the pitch,” Stevens said. “This tournament has a rich history and continues to play an important role in bringing regional football communities together while providing players with the chance to experience a high-level representative environment and talent identification opportunity.”

That dual function is central to what makes the Country Championships structurally significant. For many players travelling to Geelong this weekend, a regional representative tournament is the highest level of football they have experienced. For some, it will be the environment in which they first come to the attention of Football Victoria’s technical staff and pathway programs.

The talent identification dimension carries particular weight at a moment when Football Victoria’s participation numbers are at record levels and the pipeline from community football to elite competition has never been more closely scrutinised. The 2025 Annual Report documented a 14 percent overall participation increase, with junior football among the fastest-growing segments. Tournaments like the Country Championships are where that growth begins to translate into representative opportunity for players who live outside metropolitan Melbourne.

Regional football in transition

The timing of this year’s Championships against the backdrop of Football Victoria’s regional restructure adds a layer of context that will be watched closely by administrators and clubs. The December 2025 announcement of the new regional model represented the most significant structural change to regional football governance in the state in some years, and the process of transitioning Life Members from regional associations into the Football Victoria honour roll at last month’s AGM reflected the scale of that change.

How the eight regions perform this weekend will offer an early indication of whether the restructured model is serving regional communities effectively.

The Corrie Koppen Fair Play Award, introduced last year to celebrate the life and legacy of the late Cornelius Koppen, adds a dimension to the competition that sits alongside the on-field results. The award is given to the region judged to have played and conducted itself in the spirit of the game, a recognition that how communities behave at a junior tournament is as meaningful as what they win.

Most Popular Topics

Editor Picks

Send this to a friend